Alexander Michael Principal Analyst, ICT Consulting Frost & Sullivan Scott Wilder SVP and Social Media Architect Edelman Digital Belinda Hudmon Director, Interactive and Relationship Marketing Motorola   A website's ROI can mean different things to different companies, depending on the objective a company has set for the web experience it provides. No one would disagree that providing an excellent web experience for customers is extremely important. An exciting web experience that forges close ties with customers requires continuous investment.  But, how can you tell if that investment is paying off?  The answer to this question has proven to be one of the greatest challenges for web marketing professionals today.   Join Frost & Sullivan along with Edelman Digital and Motorola as we explore the different approaches companies take and metrics they leverage to calculating a website's ROI. Hear case studies from three major US corporations on the differences in ROI approach between companies with B2B, B2C and public image objectives. Learn best practices for effectively measuring your marketing efforts while turning your customers into advocates. In this eBroadcast we’ll explore: The challenge of calculating web experience ROI B2B, B2C and public image objectives in the context of ROI Why improving the web experience is the "must" thing to do for your customers Click here to discover best practices for measuring web marketing and transforming online relationships into identifiable ROI.