Customer interactions span a growing number of channels – IVR, agents, web, chat, SMS, and even Twitter. Newly empowered customers are gathering information and completing transactions using many tools, and frustration mounts each time they cross channels, which is happening more often than most companies realize. During this live 60-minute complimentary eBroadcast, hear  Keith Dawson of Frost & Sullivan, Elaina Newman of Microsoft and Abhi Rele of Microsoft’s Tellme as they discuss important observations about current customer behavior, the importance of context-aware and consistent cross-channel experiences, and immediate, cost effective approaches that contact centers can adopt to deliver superior customer experiences. Attendees will learn: Current trends in cross-channel customer service Findings about cross-channel breakdowns from research by Microsoft 3 step framework for initiating cross-channel integrations Click here to learn how you can start integrating multiple channels to deliver a consistent customer experience!  Listen in on the experiences of others, participate in live Q&A and walk away with actionable strategies - Don't miss out - register today! Keith Dawson Principal Analyst, Information & Communication Technologies Frost & Sullivan Elaina Newman Sr. User Experience Engineer, Speech Microsoft Abhi Rele Director of Solutions Marketing Tellme