The 7 Highly Effective Secrets to Building a Successful Marketing Strategy

The true and ultimate measure of a successful marketing plan has always been a Return On Investment. With the ever changing marketplace and economy, it is no longer viable to just repeat last year’s plan, or to rely solely on your sales team to turn leads into opportunities and opportunities into sales.  Getting the message right is the first step. What comes next will determine your future success.

During this eBroadcast, we will discuss the 7 highly effective secrets to building a successful marketing plan and how these secrets enable you to:

  • Understand how perception can destroy your best laid plans
  • Determine the right mix of activity ("nurturing" vs "net new")
  • Identify which marketing channels should be leveraged
  • Extend the shelf-life of relevant content
  • Best utilize social media campaigns
  • Ensure leads are followed up on in a timely matter

Integrated Marketing Solutions enable companies to attract, engage and convert prospects into customers at an accelerated rate. This reality is built on the foundation that a strategically planned, targeted, evaluated and integrated program will yield the greatest return.  Integrated marketing solutions can take the form of nurturing, demand generation and/or pipeline development programs.

Join Frost & Sullivan and a panel of experts for a complimentary eBroadcast, as we present and discuss the 7 highly effective secrets to building a successful marketing plan!


After the presentation and Q&A, Frost & Sullivan will stay on for ten minutes to demonstrate how we have created a more effective and integrated marketing plan for our clients. This demo will exemplify the best practices presented in this eBroadcast and may inspire some improvements to your own organization.

 

MODERATOR:

Greg Caressi
Senior Vice President, Healthcare & Life Sciences
Frost & Sullivan


SPEAKERS:

jake wengroff

Jake Wengroff
Global Director of Social Media Strategy and Research
Frost & Sullivan

Gary Robbins
Partner
Frost & Sullivan

 

 

FEATURED PANELISTS

derek rago

Derek Rago
VP Marketing & Strategy
McKesson

ken sawka

Ken Sawka
Managing Partner
Outward Insights


andrew reynolds

Andrew Reynolds
Director
Center Partners

Jennifer McGrath
Global Market Development Manager, CRM, IBM Global Process Services
IBM

Complimentary Executive Summary


mckesson


outward insights


center partners

All registrants will receive a copy of Frost & Sullivan's Executive Summary titled
“The 7 Highly Effective Secrets to Building a Successful Marketing Strategy”. Look for it in the lower left-hand side "Resources" section once the OnDemand Presentation is launched.

ibm

 

 

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