Applicability to Executive Function

On Thursday, July 12th, 2012, the Growth Team Membership™ will present a case-based best practice on how the R&D function at Amway establishes an Open Innovation (OI) team to draw on ideas and technologies outside of the company and increase its capacity for systematically identifying and developing breakthrough innovations.

Featured Thought Leader: David Groh, Manager of Health and Beauty New Technologies R&D, will share key lessons learned and participate in a Q&A session.

The webcast shows how Amway:

• Created a formal ideation process (discovery process) spanning need identification and entry in the stage-gate development process
• Assessed the technical feasibility and market potential of new technologies
• Instituted project checkpoints for approval, resources, and funding
• Established cross-functional engagement points between OI, Product Development, and Marketing

Profiled Company: Amway Corp. is headquartered in Ada, Michigan, and is a consumer goods company.

CLICK HERE to see an excerpt from the featured Best Practice Guidebook