Featured Thought Leader

 Applicability to Executive Function

   
Rajit Chakravarty
Global Customer Insight Manager
BP
   
Market Research
Marketing
 


On Tuesday, April 2, 2013, the Growth Team MembershipTM presented a case-based best practice on how BP incorporated segment-based consumer insights into the company’s decision-making, improving customer ratings and increasing market share.

Featured Thought Leader: Rajit Chakravarty, Global Customer Insight Manager at BP, will share key lessons learned.

The webcast will shows how BP:

  • Used stakeholders’ segmentation priorities to help shape the study

  • Conducted a balance of qualitative and quantitative segmentation research

  • Developed and prioritized consumer segments

  • Embedded segment attributes with tailored study deliverables and global workshops

  • Used segment-specific insights to shape marketing decisionse

Profiled Company: BP is headquartered in London, United Kingdom and is a global energy company.


CLICK HERE to see an excerpt from the featured Best Practice Guidebook

   

 

 

BACK TO TOP BACK TO TOP

EBROADCAST CALENDAR
Click here to view other scheduled eBroadcasts

EMAIL REMIND ME
Send me email reminding me of this event
FORWARD TO A COLLEAGUE
Pass on information to a friend
Sitemap | Disclaimer | Privacy
© Frost & Sullivan
Conseq