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As marketers you know that content is king. But how do you position your content to maximize your initial spend? And further, how do you position differently by Geography, Vertical, and Persona?   If we outmaneuver our competition, we end up with better conversations from sales to customer, and ultimately better conversion on our spend.  The goal: greater returns and a larger budget for 2015!

Click here to register

This OnDemand eBroadcast will run through the key process checkpoints to design a custom content strategy, including:

  • Tactics to leverage to support the buyer's journey: Awareness, Consideration, Credibility, and Evaluation
  • Cost-effective strategies that won't break the bank
  • Specific nuances to consider by Geography, Vertical, and Persona
  • Tracking and scorecarding

2014 has arrived. Enjoy our OnDemand content positioning eBroadcast and guide the way to an enlightened 2014 content plan.

Click here to register, listen in on the experiences of others, and walk away with actionable strategies for your own organization.
 

 
Rob Butters
Principal Consultant
Frost & Sullivan
 

Suzanne Schultz
Marketing Consultant, Digital Media
Frost & Sullivan
       
 
 
   
     
 
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