With the advent of the modern buyer’s ability to control their journey with little or limited contact with vendor salespeople, how does the modern sales team adapt to engage with the modern buyer? How does the modern seller become a credible resource to the buyer? Many selling organizations are looking to upgrade their skills and adopt the use of digital selling tooIs and technologies such as video. What does it take for a sales team to transform to be “attractive” to the modern buyer?

Our esteemed panelists are:

– Justin Hiatt, Vice President of Digital Sales, Workfront
– Ramesh Paturu, Business Operations Manager, Digital Sales Strategy, Cisco
– Kurt Shaver, Co-Founder & Chief Sales Officer, Vengreso
– Moderator: TJ Taber, STAR Event Producer, Frost & Sullivan

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