by Jon Clark, Director of Strategy Services, Opensymmetry | Feb 13, 2020 | STAR Blog
By Jon Clark Director of Strategy Services Opensymmetry How critical to sales success is the right SPM technology? Technology is pivotal and there are a number of perspectives that provide us with a strong impetus to make sure that Sales Performance...
by Alejandro Cabral, Global Digital Sales Transformation Leader, Kimberly-Clark Professional | Jan 23, 2020 | STAR Blog
By Alejandro Cabral Global Digital Sales Transformation Leader Kimberly-Clark Professional I’ve been hearing terms such as “hunter” and “farmer” to describe sales roles since I began my sales career. For some reason, they are becoming...
by Gordon Littley, Managing Director, Global Customer Experience Practice, Verizon | Jan 23, 2020 | STAR Blog
Presented by Gordon Littley Managing Director, Global Customer Experience Practice Verizon
by Nicole Coons, Marketing Consultant, Frost & Sullivan | Jan 23, 2020 | STAR Blog
By Nicole Coons Marketing Consultant Frost & Sullivan According to our 2019 Marketing Benchmark Survey, marketers are being measured by sales results—qualified leads and closed deals—as much as they are by marketing results. That is a tough reality for some....
by Amy Franko, Sales Strategist, Author, The Modern Seller | Jan 23, 2020 | STAR Blog
By Amy Franko Sales Strategist, Impact Instruction Group Author, The Modern Seller As business developers build their sales and prospecting process, there’s one strategy they frequently forget: leveraging their peer referral network to help create new opportunities,...
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