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Frost & Sullivan's Growth Team Membership™ (GTM) recently completed its 2013 survey of marketing executives. The executives were asked to identify their most pressing challenges for 2013. GTM will focus its best practices research to address the prominent issues identified in the survey.
Marketers in 2013 are struggling with a longstanding challenge: understanding their customers' needs and providing differentiated value. In particular, marketers need to develop a compelling value proposition, improve the quality and value of their content, and demonstrate the ROI of their marketing efforts - all while wrestling with stagnant staffing levels and budgets. Marketers also must improve their mobile marketing effectiveness and ability to meet customers’ increasing demand for at-your-fingertips information.