What is Driving Rapid Growth in the Australian Mobile Advertising Market?

Published: 10 Dec 2013

Key Takeaway

The Australian mobile advertising market  grew very strongly during 2013 by fuelled by strong growth in consumer media consumption on both smartphones and tablets, and growing acceptance of the mobile channel by media agencies. For the 12 months to June 2013, expenditure grew by 180% to reach $130 million.  Australia's mobile advertising market now ranks 4th in size by revenue, behind Japan, China and Korea within the Asia Pacific region. It is now increasingly being seen as an important part of the overall advertising strategy of both media agencies and brands. The Australian mobile advertising market is expected to grow strongly in 2014. Strong growth is predicted over the next five years with a Compound Annual Growth Rate (CAGR) between 2013 and 2018 of 39% and Australia is predicted to be a strong contributor to growth across the APAC region during that time.

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