Frost & Sullivan's Growth Team Membership™ (GTM) recently completed its 2014 survey of marketing executives. The executives were asked to identify their most pressing challenges for 2014. GTM will focus its best practices research to address the prominent issues identified in the survey.
Marketers in 2014 are struggling with a longstanding challenge: providing differentiated value to their customers. In particular, marketers need to improve the quality and value of their content, develop a compelling value proposition, and demonstrate the ROI of their marketing efforts - all while wrestling with stagnant staffing and budget levels.
|2014 Global Marketing Priorities Survey Results
If you have questions regarding the survey, or would like to learn how to gain access to Asia-Pacific report, please contact us at: GTMResearch@frost.com, follow us on Twitter @Frost_GTM, or visit us at www.gtm.frost.com