Jeanine Sterling's Blog


Small Businesses Want Mobile Apps

31 Dec 2011 | by Jeanine Sterling
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Earlier this year, Frost & Sullivan surveyed mobile and wireless purchase decision-makers in the North American small and mid-sized business (SMB) segment.  A number of interesting findings surfaced, with all of them pointing to high SMB interest in mobile applications for their remote workers. 

Takeaways included:

The value proposition around mobile enterprise applications is being successfully communicated to today’s small and mid-sized businesses.  In addition, the substantial level of interest in mobility management platform products indicates an increasing level of mobile sophistication in the small and medium business (SMB) sector.

Current mobile application users are very satisfied and represent a significant incremental sales opportunity, with half of current users planning to expand their deployments. Meanwhile, one quarter of SMBs do not currently use, but are planning to introduce, one or more mobile enterprise applications during the 2011-2013 time period. This “Planner” segment is convinced of the benefits of mobile solutions, and now needs to be actively motivated to actually make the purchase.

 

The wireless carrier reigns as the preferred mobile applications partner with the SMB sector. This is not surprising given the high-touch relationship carriers maintain with SMBs.

 

Out-of-box deployments are enjoyed by 24 percent to 35 percent of current users. When faced with a need to customize some aspect of their mobile solution, smaller businesses are more likely to handle this job in-house, rather than employ a third party.

 

Hard-dollar return on investment metrics are noted by current application users. Reduced paperwork and increased worker productivity are cited most frequently.

 

Lastly, SMBs have strong brand preferences in each application category: BlackBerry for mobile office, AT&T and Oracle for mobile sales force automation (SFA), and AT&T for mobile workforce management.

 

Comments:

Posted by peter john | 17 Oct 2018
Today mobile research have exploaded by 4*since 2010. It is said that, 30% of restaurant business are done on mobile phones. Now we could see business having thier own apps like whats app clone. With which we can start our own chat app for running business.
Posted by smith wills | 08 Aug 2014
A new survey states that, generally when consumer get ads on their mobiles phones. There are many doors open for any size of business. In a way Yes small business look for mobile apps as its the business trend. Moreover today we see people much focused on Multi vendor shopping cart, mobile application development, iphone application development & much more depending on the trend.
Posted by max well | 26 Jun 2014
Development Is Basic Need In Every Fields Of Life And Make Every Field Of Life Easy After Development Programs. The Multi Vendor Shopping Cart And Shopping Cart Software Are Best Source Where You Can Get A Complete Help Regarding Development Programs.
Posted by s jhon | 12 Feb 2013

 
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