Focused Competitive Strategies Enable Luxoft to Become a Wholesome Technology Solution Provider
London UK, 29 September 2011 - The 2011 Frost & Sullivan Europe Competitive Strategy Innovation Award in Telematics and Infotainment is presented to Luxoft.
Luxoft has progressed from being a pure outsourcing software support company to a more wholesome technology solution provider, fast becoming a key software supplier in the area of in-vehicle connected infotainment and telematics market in Europe, North America and Russia.
The company is currently exploring multiple areas within the telematics and infotainment domain such as navigation, rear seat entertainment, head units and instrument clusters, telematics services and infotainment platforms based on varied architectures.
“It is also differentiating itself by looking at different operating systems such as Android and Linux for different features for passengers and drivers,” notes Frost & Sullivan Research Analyst Praveen Chandrasekar. “This is one of the first such noteworthy efforts in the automotive industry.”
While other major suppliers focus on bringing Android based solutions to the central head unit, Luxoft is focused on bringing Android to the rear seats with DroidBUZZ. Solutions such as DashCore also showcase its ability to understand the current gaps in the infotainment industry and address those gaps with intelligent open and upgradeable solutions that Tier 1 suppliers and vehicle manufacturers can customise to their needs.
“With such a three pronged strategy which effectively covers the needs of drivers as well as passengers, Luxoft with its software development and support expertise is definitely differentiating itself in a clear way compared to its competition, which is not offering such a wholesome suite of products and solutions catering to the connected car,” remarks Chandrasekar.
Luxoft currently works with industry leaders such as Harman, Elektrobit (EB) Wireless, and NIS GLONASS, developing full suite software solutions catering to the needs of the connected telematics and infotainment systems.
In its partnership with Harman, Luxoft has progressed from a support function to a more active software development and project managing function. It is also working with Elektrobit (EB) Wireless on a very innovative media server solution providing connectivity and media streaming features. In Russia, Luxoft is collaborating with NIS GLONASS to help roll out the Emergency Road Assistance system based on Global Navigation Satellite System (ERA GLONASS).
With a 54 per cent increase in research and development (R&D) spend in 2010, which includes dedicated efforts towards automotive telematics and infotainment product platforms, Luxoft is fast progressing as a strategic supplier for vehicle manufacturers and tier 1 suppliers.
The Competitive Strategy Innovation Award is presented to the company that has excelled in the following criteria: for uniqueness of strategy, improving market position and leveraging competitive intelligence.
Frost & Sullivan Best Practices Awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.
Luxoft, a member of the IBS Group, is an emerging global leader in application and product engineering outsourcing services for enterprise IT organizations and software vendors. Luxoft builds lasting partnerships with its clients, such as Boeing, IBM, Harman, Avaya, Alstom, Sabre and other global leaders, based on the culture of engineering excellence, innovation, and deep domain expertise. Luxoft offers global delivery capability through its network of state-of-the-art delivery centers in North America, Central & Eastern Europe, and Asia. Luxoft`s customers benefit from the right mix of technology skills, industry knowledge, best-of-breed processes and methodologies, and a choice of engagement models. http://www.luxoft.com/
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