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Frost & Sullivan Names Amway 2011 Water Filtration Company of the Year For Promoting Water Quality Standards in the Asia Pacific Region

Amway establishes leadership in the region through its flagship brand, eSpring®

SINGAPORE, Nov. 22, 2011 - Efforts by Amway to promote high water quality standards in the Asia Pacific region earned recognition with the 2011 Frost & Sullivan Asia Pacific Best Practices Water Filtration Company of the Year Award.

This is the second consecutive year Amway earned the award, which also spotlights investment in research and development by Amway for its eSpring water filtering system.

"Amway is an industry leader in the region, making significant investments to increase awareness among consumers of water-borne diseases and of the importance of water quality standards," said Vidhi Yaduvanshi, a consultant for Frost & Sullivan's Asia Pacific Environment & Building Technologies team. "Amway continuously looks for ways to better serve its customers, whether it is through education or constant innovation through research and development."

Roy Kuennen, director of Durables Research and Development at Amway, said the company is honoured to receive the award for the second consecutive year.

"Amway has engaged some of the world's top research and development talent to develop innovative products that are relevant to people around the world, and we are dedicated every day to continue to improve these products," Kuennen said.

Amway is one of the largest water filtration makers in the region, and its eSpring brand was the first home water treatment system to incorporate a carbon block filter and ultraviolet disinfection unit. It was the first home system to achieve certification for ANSI/NSF Standards 42, 53 and 55.

The awards are based on extensive market engineering tools evolved by Frost & Sullivan. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Amway

Amway (amway.com) is one of the world's largest direct selling businesses. Alticor Inc., parent company of Amway, reported global sales of $9.2 billion in 2010. Founded in 1959 and based in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. The top-selling brands for Amway are NUTRILITE® vitamin, mineral and dietary supplements, ARTISTRY® skincare and colour cosmetics, and eSpring® water treatment systems. The company provides product development, manufacturing and logistics services through its Access Business Group and Alticor Corporate Enterprises divisions. For company news, visit globalnews.amway.com. For media questions: contact Public Relations at 616-787-7565 (Michigan, United States) or mediainfo@amway.com.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com

Contact Details:

Donna Jeremiah
Corporate Communications – Asia Pacific
Frost & Sullivan
Phone: +603 6204 5832
Email: djeremiah@frost.com

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