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Frost & Sullivan Recognizes Comcast Business Services for its Highly Competitive Go-to-Market Ethernet Services Strategy

The company has been aggressively positioning and selling its Ethernet portfolio to the mid-market and larger enterprises

MOUNTAIN VIEW, Calif. - Tuesday, August 28, 2012 - Based on its recent analysis of the multiple system operator (MSO) Ethernet services market, Frost & Sullivan recognizes Comcast Business Services, a unit of Comcast Cable, with the 2012 North American Frost & Sullivan Competitive Strategy Leadership Award for MSO Ethernet Services. Frost & Sullivan commends Comcast’s execution on its Ethernet services market strategy as the company moves up-market, providing high-touch interaction and a competitive portfolio of Ethernet services for increasingly larger businesses.

With businesses of all sizes increasingly turning to Ethernet-based solutions to satisfy their growing need for scalable, reliable high-capacity networking, the MSOs have an advantage in the small and mid-markets. Their Ethernet services’ go-to-market strategies are focused on strong local business presence, customizable solution bundles, and effective proactive education and communication components beginning in the pre-sale stage. Comcast has leveraged these elements to expand its Ethernet resources and capabilities, targeting larger businesses with multi-site networking needs.

"Comcast has used competitive intelligence to monitor and analyze the market environment closely, and continues to improve its already extensive portfolio of Ethernet services to edge out competitors," said Frost & Sullivan Sr. Industry Analyst Charles Carr. "The company has the most extensive core network assets among the MSOs and an extremely dense metro fiber infrastructure."

Comcast Business Services has also shown excellence in utilizing competitive intelligence to optimize available opportunities. The company brings to mid-market businesses the same competitive carrier-grade Ethernet solutions that the Tier 1 Ethernet service providers have been offering to large enterprises for decades.  Using its extensive metro and national fiber assets, Comcast can provide high-quality service and high-capacity Ethernet in an affordable bundle of value-add services.

"Comcast Business Services’ Ethernet strategy includes a focused market segmentation approach, prospect evaluation and target prioritization, and early ongoing client education that empowers the business in decision-making," noted Charles Carr. "The company’s strategy effectively incorporates specialized high-touch customer support resources, including local staff." Comcast Business Services focuses on client communications that engenders a "partnership" relationship from the first contact and highly visible local business community involvement.

"The strong business support for Comcast as a transport, access and managed services provider is a clear indication of the company’s ongoing success in the market and strong brand positioning in its target markets," added Charles Carr. "The competitiveness of Comcast’s Ethernet strategy has been confirmed by recent Frost & Sullivan analysis of survey results showing its rise, relative to other MSOs and Ethernet service providers, among larger sized businesses."

In recognition of these achievements, Frost & Sullivan is pleased to present Comcast Business Services with the 2012 Frost & Sullivan Competitive Strategy Leadership Award for U.S. MSO Ethernet Services. Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a competitive strategy that results in stronger market share, competitive brand positioning and customer satisfaction.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Comcast Business Services

Comcast Business Services, a unit of Comcast Cable, provides advanced communication solutions to help organizations of all sizes meet their business objectives. Through a modern, advanced fiber network that is backed by 24/7 technical support, Comcast delivers Business Class Internet, Ethernet, TV and Voice services for cost-effective, simplified communications management.

About Frost & Sullivan

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Contact:

Mireya Espinoza
P: 210. 247.3870
F: 210.348.1003
E: mireya.espinoza@frost.com

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