Frost & Sullivan Recognises Webtrekk for Finally Bringing the ‘Real Time’ Into Online/Digital Analytics

The company is the first to offer a comprehensive real-time analytics solution that combines software and data warehousing

LONDON - Tuesday, December 11, 2012 - Based on its ongoing research of the business intelligence (BI) and analytics market, Frost & Sullivan presents Webtrekk with the 2012 Global Frost & Sullivan Award for Technology Innovation in Real-Time Analytics. A provider of high-end Web analytics and a pioneer in raw data technology, Webtrekk’s focuses on real-time analytics software, which is enhanced by offering own ultra-high-performance data warehouse (DWH) and extraction-transformation-loading (ETL) solutions are moving to centre stage in BI, and the comparative raw processing power of DWHs, as well as price/performance per unit of storage, can provide substantial competitive advantages that are as important as the software itself, particularly for real-time analytics.

"Only one other major competitor in the online analytics space actively markets a DWH solution, and it does so via partners. Even most of the larger BI providers either do not have their own DWH platforms or have recently acquired them," said Jeff Cotrupe, Global Program Director, Stratecast | Frost & Sullivan. "In offering its own ultra-high-speed data computing appliance—the Q3 Premium Web Analytics Data Warehouse—Webtrekk is occupying rarified air in the realm of online/digital analytics software solutions providers as well as their counterparts across the BI spectrum."

Christian Sauer, Webtrekk CEO is proud of the award: "The fact that we were able to prevail in an international field of strong competitors is an honour to us, indeed. We are working hard to make sure that we are always one step ahead of the market and promoting further development. The award shows that we have reached this goal and that we are on the right track with our real-time-analytics-products."

A brand seeking a real-time online analytics solution can get just that, plus a pre-integrated DWH, under one roof with Webtrekk. Webtrekk combines the Q3 DWH with software products—Quick Insights for daily Web analyses, Live Analytics for continuously monitoring site key performance indicators (KPIs), Rich Media Insights and Mobile Insights—to deliver an integrated solution suite focused on delivering real-time online analytics to customers. The company also offers consulting and training services, plus sizable network of partners to distribute and deploy its solution.

"The fact that Webtrekk offers a complete software plus DWH solution should make the notion of offering their own DWH, or at least having a tightly-integrated partner, a part of the discussion among other online/digital analytics competitors," said Cotrupe "New entrants could use such a hardware and software strategy to differentiate themselves from me-too analytics providers and even other real-time analytics players. Thus, Webtrekk sets the bar higher for market entrants than it was even 18 months ago; Anyone hoping to compete had better equip themselves with real-time, mobile, video, social and even DWH capabilities if they hope to keep up."

In recognition of these factors, Stratecast | Frost & Sullivan is pleased to present Webtrekk with the 2012 Global Technology Innovation Award for Real-Time Analytics. Frost & Sullivan presents this award to the company that has demonstrated uniqueness in developing a technology that significantly impacts both the functionality and the customer value of new products and applications. The award lauds the relevance of the innovation to the industry.

Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Webtrekk

Berlin-based Webtrekk GmbH is a leading provider of high-end web analytics and a pioneer of raw data technology. As a driver of innovation in the industry, Webtrekk develops new analysis technologies that fulfil the most complex requirements and offer an almost unlimited range of analysis functions. Leading sites in e-commerce, finance, content and media use Webtrekk for tracking and benefit from the technological lead afforded by Webtrekk Q3. Start-ups that want to set themselves up from the very beginning with a professional analytics system, which can be tailored to fit the latest business model, are on the right path with Webtrekk.

Webtrekk Q3 has been awarded an official certificate in "Certified data protection" from the TÜV (German Technical Inspection Association) in Saarland, Germany, which confirms data protection compliance and the security of the software.

Webtrekk's customer base includes companies such as, DIE ZEIT, ProSiebenSat1 Digital, Esprit, Tchibo, Douglas, Zalando,, Rebuy, Wimdu, Mister Spex, KfW Bankengruppe, Stiftung Warentest, MEDION and Hubert Burda Media. As well as the Q3 web analytics system, the experts at Webtrekk also provide comprehensive consultancy services in the area of web analysis. Webtrekk GmbH currently employs more than 50 members of staff, who constantly work on in-house developments and the improvement of products and services.

More information at

About Stratecast

Stratecast | Frost & Sullivan helps clients achieve their strategic goals by providing critical and objective insights. Stratecast's industry analysts and market experts provide market consulting and tactical strategic forecasting to help senior executives make critical business, technology, product, partnership and tactical strategy decisions. Stratecast’s syndicated research subscriptions and custom growth consulting provide companies across virtually every vertical and world region with winning business growth strategies.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us: Start the discussion
Join Us: Join our community
Subscribe: Newsletter on "the next big thing"
Register: Gain access to visionary innovation


Mireya Espinoza
P: 210. 247.3870
F: 210.348.1003



Search our research by date, market, technology, region or keywords
Attend our complementary interactive analyst briefings
To receive industry breaking news and analysis sign up for our mailing list. Include your full contact details and specify your industry of interest.
We recognize journalist deadlines and will strive to meet your needs as quickly as possible
Sitemap | Disclaimer | Privacy
© Frost & Sullivan