Frost & Sullivan Applauds ProntoForms' Exclusive Focus on Mobile Forms Products and Impressive Customer Value

By offering a superior set of product capabilities, ProntoForms is able to provide a faster, clearer set of financial and operational benefits to customers

MOUNTAIN VIEW, Calif. - January 7, 2014 - Based on its recent analysis of the mobile forms market, Frost & Sullivan recognizes ProntoForms Corporation with the 2013 North America Frost & Sullivan Award for Customer Value Leadership. While many key participants treat mobile forms as just one feature of a much larger mobile workforce management solution, ProntoForms gives undivided attention to this business application. The company's decision to leverage the value proposition of mobile forms as a standalone service resulted in its flagship application, ProntoForms™, becoming a market leader.

The application's data collection modes include images/photos, barcode scanning, signature capture, and time and location (GPS) stamps in addition to a rich sketchpad capability. It enables two-way data dispatching and can be easily integrated with the usual backend systems (audit compliance, customer relationship management, enterprise resource planning) and cloud services such as Dropbox, Google Drive, and SkyDrive. Additionally, it connects with SharePoint and offers an open and modern REST API to integrate with every function of the system.

When implemented correctly, mobile forms applications provide users with a quick deployment, low IT expense and a hard-dollar return on investment. Information entry at the point of service can improve billing accuracy and the timeliness of receivables, avoid unnecessary paperwork and, ultimately, save time and money.

With the buzz around Big Data getting louder, ProntoForms launched a sophisticated, cloud-based analytics capability. ProntoForms' product management team understands that the simpler and more intuitive the product, the more loyal users it will gain.

"ProntoForms is designed to be quickly understood and easily utilized by both the service workers in the field and the administrators who actually design the forms needed by their companies. The number of clicks required to achieve a function are kept to a minimum," said Frost & Sullivan Principal Analyst Jeanine Sterling. "It hastens the input process by pre-filling form data and easily handles higher data volumes."

The system streamlines integration/connection with backend systems and cloud services, as well as maintains a common workflow process for all device screen sizes and most mobile OS versions. Nearly 50 percent of ProntoForms' subscribers are from the small and mid-sized business (SMB) sector, which tends to have fewer IT resources, so this level of simplicity is imperative. At the same time, it supports large-level scalability of the product to meet the demand of its growing enterprise customer base.

ProntoForms has forged strong relationships with AT&T in the US and other major international operators. AT&T resells ProntoForms to AT&T's customers and bills those customers the monthly per-user subscription charge in AT&T's monthly invoice, thereby providing an automatic monthly touch point with those customers. It also involves ProntoForms in its new device launches and co-marketing efforts, making it a top business application in certain new devices.

As businesses are becoming increasingly comfortable with exploring mobile software applications through application storefronts, ProntoForms is leveraging app stores as a key channel, with more than 50 percent of its sales leads now being generated through app stores. ProntoForms offers a free 30-day trial, allowing customers to download the software and create a fully functional trial account.

"In a unique approach, the user's vertical industry is identified during the trial registration process and ProntoForms auto loads forms relevant to that industry," noted Sterling. "As a result, the customer receives a more ‘customized' trial experience, which quickly increases the perceived value of the mobile forms."

Overall, ProntoForms offers form fields with richer capabilities and wider options. It is a leader in providing customer value in a growing market for a number of reasons, including a keen focus on constant product enrichment, strong distribution partnerships, and a highly user-friendly design.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers and improve the ROI from their product or service. The award recognizes the company's focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About ProntoForms Corporation

ProntoForms Corporation, formerly TrueContext Mobile Solutions Corporation, has a powerful and proprietary patent portfolio, from which the ProntoForms mobile App and Web reporting portal have been developed. The company trades on the TSXV under the symbol PFM. ProntoForms is the registered trademark of ProntoForms Inc., a wholly-owned subsidiary of ProntoForms Corporation.

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Mireya Espinoza
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Matthew Ross
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