Frost & Sullivan Recognizes Brightcove for its Continuing Dominance of the Global Online Video Platforms Market

Brightcove defines the OVP market, providing solutions against which all other vendors and products are compared

Published: 5 Dec 2012

MOUNTAIN VIEW, Calif. - December 5, 2012 - Based on its recent analysis of the online video platforms (OVPs) market, Frost & Sullivan recognizes Brightcove with the 2012 Global Frost & Sullivan Award for Market Share Leadership. This is the second time in two years that Brightcove has received this recognition.

As the first and largest of more than 80 global OVP vendors, Brightcove remains dominant and clearly at the head of the pack with its Video Cloud OVP. The company holds the largest global market share in terms of revenues as a result of its best-in-class solutions and focus on continuous innovation.

"The primary OVP market founder, Brightcove has been ambitious in expanding the definition and scope of the OVP market and its own capabilities as well," noted Frost & Sullivan Senior Analyst Loren Johnson. "It can not only provide a client with a full range of solutions, from very basic transcoding into a few key formats, to providing fully featured video players, interactive content elements, global syndication, visitor and behavior analytics, advertising and monetization management, and transcoding into literally hundreds of different renditions of the same source video file, but it can offer a host of value-added, natively developed advanced solutions as well."

In fact, Brightcove’s combination of "a la carte" solutions, discrete product packages, and multiple additional products fill gaps in the video ecosystem management environment. With a vast selection of tools, products, and packaged solutions, all other OVP vendors seek inspiration from Brightcove’s leadership and innovation.

For the publisher, Brightcove Video Cloud offers exceptionally modular architecture, ease of deployment, and intuitive features that are accessible to technical and non-technical users alike. It allows for massive customization and assists customers in optimizing the video ecosystem for maximized impact, influence and profitability. For the consumer, the Video Cloud player is familiar, convenient, and functional. The measures it takes to offer dependable, optimized-for-any-device, network, and screen video delivery, including secure partnerships with global content delivery networks (CDNs), advanced analytics companies, and ad networks and servers, guarantee an exceptional viewing experience.

With its global presence, Brightcove Video Cloud fits the larger value chain management demands of enterprises and consumers alike. It integrates with client-customer relationship management (CRM), content management system (CMS), and operational management efforts, such as enterprise resource planning (ERP), to create a seamless and powerful customer management optimization solution.

"Thus, a client company with a global footprint can use the Video Cloud platform to ensure delivery, evaluate the quality of services/experience, empower content protection, access control and analytics that measure by visitor segments, and generate reporting metrics specific to regions, countries and offices that can then show specific segment reach and performance," explained Johnson. "In addition, if the client uses advanced analytics to target in-stream advertising and content for a specific region or market segment, it can leverage Video Cloud configurations to ensure that it happened."

Overall, Brightcove is the clear online video platforms market leader in terms of revenue, product features, functions, depth and breadth, brand awareness, scale, global footprint, and capacity. Based on these factors, Frost & Sullivan is pleased to present Brightcove with the 2012 Market Share Leadership Award in the global online video platforms market.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in capturing the highest market share within its industry. The award recognizes the company's leadership position within the industry in terms of revenues or units, as specified.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Brightcove

Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, offers a family of products used to publish and distribute the world’s professional digital media. The company’s products include Video Cloud, the market-leading online video platform, App Cloud, a pioneering content app platform, and Zencoder, a leading cloud-based media processing service and HTML5 video player technology provider. Brightcove has more than 6,100 customers in over 60 countries that rely on Brightcove cloud content services to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit

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