This blog is based on the recent analysis, OE Accessories in the Automotive Aftermarket, Global, 2025–2030, authored by Frost & Sullivan’s Growth Analyst, Preran Mahanthaiah, from the Mobility team.
Navigating an Era of Remarkable Growth
The automotive aftermarket industry is riding a wave of transformation. As vehicle populations reach historic heights, and cars stay on the road longer than ever before, this industry is gaining new energy. Rising consumer demand for high-end accessories, upgrades, convenience, and customization is prompting vehicle original equipment manufacturers (OEMs) and suppliers to rethink every link in the value chain, from digital sales channels to post-purchase experiences.
OEMs Are Reinventing Engagement and Revenue
OEMs are reclaiming the spotlight in the aftermarket by actively leveraging direct-to-consumer (DTC) platforms and subscription-based models. They are offering predictive maintenance solutions and crafting tailored accessory packages, capitalizing on rich consumer data gathered through advanced telematics and digital touchpoints. By prioritizing technology, personalization, and customer satisfaction, OEMs are boosting post-sales revenue and building longer, more loyal relationships with their audience.
Brand giants like Ford and Toyota are consistently investing in connected vehicle features and expanding their portfolio of plug-and-play accessories. This approach is shaping a more seamless customer journey, from the moment of purchase to ongoing vehicle upgrades.
Revolutionizing Business Models Through Technology
Automotive aftermarket companies are compressing their value chains to deliver faster, more streamlined buying experiences. By integrating smart eCommerce platforms, they are meeting consumers’ growing expectations for immediate, frictionless transactions. Simplified distribution not only enhances satisfaction but also enables OEMs to gain direct insights into consumer habits, preferences, and pain points—fueling further innovation.
Disruptive Technologies Redefining Accessories
Cutting-edge technologies like the Internet of Things (IoT), smart devices, and electric vehicle (EV) accessories are fundamentally changing aftermarket dynamics. OEMs are standing out by integrating connectivity and sustainability features into their offerings, aligning with growing industry demand for smarter, more eco-friendly vehicles.
The integration of advanced driver-assistance systems (ADAS), autonomous driving enhancements, and connected car solutions is enabling OEMs to future-proof both their product catalog and their businesses. As electric and hybrid vehicle adoption soars, OEMs are innovating in design, manufacturing, and distribution to create accessories that cater to a new generation of mobility—smart, connected, and personalized.
Are you ready to unlock the next phase of growth opportunities in the automotive aftermarket?
Unleashing New Growth Opportunities
The automotive aftermarket is experiencing dynamic expansion, with global revenues forecasted to climb steadily between 2025 and 2030. This growth is underpinned by several key factors:
- Integration of Connected and Smart Technologies
- Rise of eCommerce and Digital Retail
- OEM Focus on Post-Sales Revenue
- Surging Adoption of CASE (Connected, Autonomous, Shared, Electric) and Hybrid Vehicles
- Growth of ADAS and Autonomous Accessories
Building Customer Loyalty Through Personalization
Personalized experience and convenience are becoming central to consumer expectations in automotive aftermarket transactions. OEMs and suppliers are responding by enhancing product customization, offering subscription accessories, and building digital platforms for ongoing engagement. The post-sales relationship is evolving into a continuous dialogue, with brands investing in sustainability and technology to foster brand loyalty and differentiation.
Charting the Road Ahead: Adaptability Is Key
As the industry continuously evolves, success increasingly hinges on adaptability, value creation, and forward-thinking strategies. Companies are forming cross-industry partnerships, investing in data analytics, and embracing sustainability initiatives to stay ahead of the curve. The convergence of digital retail, smart mobility, and innovative business models is redefining competition and opening unprecedented opportunities for those ready to lead.
Are You Ready to Accelerate Your Growth?
The automotive aftermarket industry is in perpetual motion, with OEMs, suppliers, and service providers reimagining how value is delivered, measured, and sustained. Record vehicle numbers, rapid technological advancement, and shifting consumer priorities are propelling robust global expansion.
Organizations that are leveraging digital tools, focusing on customer-centric innovation, and building agile business models are not just keeping pace—they’re setting the standard for tomorrow’s intelligent mobility landscape.
Is your organization ready to capitalize on these opportunities and accelerate growth in the OEM automotive aftermarket industry?
Want to dive deeper? Click here to connect with Preran Mahanthaiah and other growth experts and discover how these insights can help accelerate your growth strategy, or connect with us at [email protected].
