As organizational data moves to hybrid and multi-cloud environments the traditional corporate network perimeter disappears, making it increasingly difficult to have complete control and visibility of the data flow and the network traffic it brings in. An oft-cited axiom in cybersecurity is “You cannot protect what you cannot detect.” As most of today’s hybrid or multi-cloud infrastructure traffic is encrypted, attackers have taken advantage of this to disguise their movements, especially when transferring data across systems. Traditional monitoring tools, designed for static, on-premises networks, struggle to provide visibility into modern cloud architectures, where encrypted traffic and lateral movement create ideal hiding spots for threat actors.
Frost & Sullivan research shows that over 70% of enterprises operate within a hybrid cloud framework, yet many struggle to maintain complete visibility across their infrastructures. More alarmingly, 39% of security threats now involve cloud platforms, with attackers leveraging blind spots in encrypted traffic to evade detection.
So how can IT and security teams overcome these challenges?
Next-Gen Cloud Visibility
Frost & Sullivan defines next-generation cloud visibility solutions as advanced security tools that leverage Deep Packet Inspection (DPI) to provide complete network packet visibility across not just the traditional north-south traffic but also the east-west traffic involving multiple cloud instances through AI-driven analytics, and enhanced metadata extraction. These technologies enable real-time anomaly detection, minimize downtime, and improve service assurance.
Next Generation Cloud Visibility solutions help drive a variety of use cases for enterprises ranging from effective implementation of zero trust architecture to building compliance and strengthening the cybersecurity posture.
NETSCOUT’s Industry-Leading Approach to Visibility
NETSCOUT has delivered next generation visibility solutions taking a platform-based approach through its “Visibility Without Borders” strategy. It is therefore recognized with Frost & Sullivan’s Competitive Strategy Leadership Award for 2025. It has efficiently executed in the market to provide a unified solution to large enterprises combining its DDOS attack detection and mitigation from Arbor to Omnis Cyber intelligence providing real time network traffic visibility across all deployments.
What is the Strategic Imperative for Enterprises
The next-generation cloud visibility market is projected to grow from $800M in 2025 to $2.5B by 2030 with a CAGR of over 40%, reflecting the increasing demand in enterprises for gaining visibility, enhancing user experience and optimizing costs by reducing tool sprawl.
Join Us for an Exclusive Webinar
Want to learn more about the use cases and how organizations can effectively address blind spots in their network? Join us for the Frost & Sullivan Webinar for NETSCOUT on April 10th, 2025. Our experts will share insights into:
- Why cybersecurity threats are targeting cloud environments
- How next-gen visibility solutions help mitigate risks
- Real-world use cases and how can organizations evaluate vendors when deploying next generation solutions, among others
📅 Webinar Title: Eliminate Blind Spots with Strategic Next-Generation Cloud Visibility Solutions
🔗 Watch Now: Click here to view
Gain insights from industry experts Vinay Biradar from Frost & Sullivan and Eileen Haggerty from NETSCOUT to learn how leading enterprises are eliminating blind spots in their multi cloud & hybrid cloud networks. Watch today. 🚀
