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[VLOG] The Traditional Content Funnel is D.E.A.D.
Thanks for checking out this week’s episode. If you clicked on today’s topic, then I’m sure you’re asking the same question we are: Does the traditional content marketing funnel still work? The answer is an emphatic NO. Funnels like this one are a dime a dozen and for...[VLOG] Top Three Strategies to Increase Lead Engagement
Welcome to the Marketing Impact Vlog! A few months ago we did an article detailing ten ways to engage your prospects so they respond to your sales follow-up attempts. Today, we’re going to focus on the three most important strategies you have to get right in order to...[VLOG] The Pros & Cons of Different B2B Event Models
I’ve been working in the events industry for longer than I care to mention, cough… 20+ years! I’m a strong believer in the value of events and the ROI face to face marketing provides. I’ve produced and marketed ALL types of events, so I feel like I’m in a unique...[VLOG] A New (& Simplified) Customer Engagement Map for BtoB Marketers
Welcome to the Marketing Impact Vlog! In this episode we’re here to share a new and simplified customer engagement map for marketers because, well, let’s be honest—customer journey mapping can get very complex. While there’s certainly a place for that, it can also be...
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