In just a few short years, the digital front door has shifted from being a nice-to-have online presence to being a critical part of every healthcare organization’s overarching digital health strategy. Extending well beyond a website, the digital front door consists of a federated suite of applications, services, portals, and digital devices, enabling healthcare organizations to engage patients through digital touchpoints as they journey across the continuum of care outside of brick-and-mortar facilities. The objective is to create a unified, seamless, consumer-centric patient experience that fosters behavior change while providing better healthcare access, equity, efficiency, quality, outcomes and improved patient and staff satisfaction. The digital front door can also increase brand awareness, reputation, and revenue.
