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Businesses and their audiences are turning to video now more than ever. Video has become an increasingly crucial medium that has been utilized over the years for immersive storytelling; showcasing products and brands; communicating with large, dispersed groups of stakeholders and employees, and training global workforces. In 2020, COVID-19 created unprecedented challenges for individuals and companies around the world. Video has become central for many businesses to continue operating because COVID-19-related lockdowns and stay-at-home measures have forced organizations to rethink their business and delivery models.

Creating an engaging, compelling video asset is challenging for most businesses. Managing, protecting, and publishing live and on-demand videos at scale can be a daunting task for organizations, requiring significant resource and time investments. In recent years, software-as-a-service (SaaS)-based online video platforms offered in monthly subscription packages have come to the rescue, helping organizations with these complex video workflows and enabling them to continue focusing on their core businesses.

US-based Brightcove is the first company to create a solution for this problem and has led the market for online video platforms for years. The company is known for the reliability, scalability, and ease of use of its platform and for its commitment to data security. Brightcove has enabled thousands of customers to deliver live and on-demand video, complete with digital rights management, time-to-live token authentication, domain/IP restrictions, and geo-filtering capabilities.

Brightcove has been at the forefront of innovation to meet the changing behaviors of customers and audiences over the years, and this continues to the present day. In 2020, in response to the COVID-19 pandemic, the company launched a new business continuity suite and a mobile app to simplify enterprise video communications. In addition, Brightcove launched PLAY TV, the first over-the-top streaming experience of its kind, in place of its own annual (in-person) customer conference which was canceled because of COVID-19 restrictions.

This responsiveness to rapidly changing market needs has been a crucial part of Brightcove’s growth. A strong core platform, extended ecosystem of third-party integrations, reliability, brand reputation, and global reach make Brightcove a formidable participant in this space, earning it the Frost & Sullivan 2020 Market Leadership Award.

About Anisha Vinny

Anisha Vinny is an Industry Analyst within Frost & Sullivan's Digital Media & Digital Enterprise practice. She tracks the video technology ecosystem, analyzing trends and opportunities in the enterprise video platforms and online video markets.

Anisha Vinny

Anisha Vinny is an Industry Analyst within Frost & Sullivan's Digital Media & Digital Enterprise practice. She tracks the video technology ecosystem, analyzing trends and opportunities in the enterprise video platforms and online video markets.

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