Account Based Marketing: 2017’s Next Big Thing Is Here
Strike up a conversation with a group of leading marketers and you’ll know instantly that account based marketing (ABM) is one of the hottest marketing initiatives of 2017. At this July eBroadcast, the team at Frost & Sullivan’s Brand and Demand Solutions practice is going to cut through the noise to bring you a tactical discussion around starting, implementing and growing an account based marketing program.
We’ve rounded up some of the earliest adopters of ABM to share:
What marketing initiatives to include (and to kick to the curb) in your integrated ABM program
How to leverage research (don’t forget about research!) on your key accounts
When it’s time to hire a dedicated ABM practitioner—and what that role looks like
Examples of on-point content campaigns from successful ABM programs
Secure your spot today and join hundreds of other B2B marketing leaders at this Thursday, July 13 webinar.
