A Conversation with Sina Afrooze, Founder & CEO of Apera AI, and Karthik Sundaram, Research Director, Frost & Sullivan
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Manufacturing is entering a new era where the leap from traditional automation to true autonomy is shifting from concept to reality. At the center of this transformation is Apera AI, a pioneer of 4D vision technology that enables robots to see, adapt, and respond with human-like agility.
In this exclusive conversation, Sina Afrooze, Founder and CEO of Apera AI, discusses how his company is redefining robotics through AI-driven vision, enabling smarter, faster, and more resilient production systems.
From Startup Vision to Industry Disruptor
Karthik Sundaram: Sina, let’s start with your journey. What inspired you to found Apera AI, and what mission drives you today?
Sina Afrooze: What started as a bold idea has become a mission to make automation more intelligent and resilient. Robots were built to be blind for decades, relying on rigid programming and workarounds. But humans do everything with vision. Our insight was simple: doing anything with your eyes closed is harder. So why should robots work blind? Apera AI was founded on the belief that every robot deserves eyes and intelligence to adapt like humans.
“Doing anything with your eyes closed is harder. For decades, robots operated blind, relying on rigid programming. We believe vision should be at the heart of every robot—enabling them to perceive, adapt, and handle complex tasks with the intelligence and flexibility modern manufacturing demands.”
– Sina Afrooze, Founder & CEO of Apera AI
Four Ways AI Is Reshaping Manufacturing
Karthik Sundaram: How do you see AI reshaping manufacturing, and where does Apera fit in?
Sina Afrooze: AI is creating change across the enterprise, but in manufacturing, I see four big shifts:
- Process Optimization – Smarter forecasting and simulations.
- Material Movement – AI powering palletizing, depalletizing, and AMRs.
- Quality Inspection – Better defect detection with computer vision.
- Robotic Automation (Apera’s core focus) – Using 4D vision to unlock automation that was previously impossible.
That fourth pillar, robotic automation, is where Apera sits. We are enabling robots to finally take on complex, high-variability tasks with speed and reliability.
From Automation to Autonomy
Karthik Sundaram: The industry is abuzz with the shift from automation to autonomy. How do you see this evolution unfolding?
Sina Afrooze: Autonomy is the ultimate vision, but it’s a long, exciting journey ahead. On factory floors, countless small things can go wrong that require human adaptability: quick decisions, dexterity, situational awareness. With 4D vision, we are moving robots closer to that flexibility step by step. It’s like self-driving cars: autonomy is possible, but until then, you need reliable systems that can adapt to real-world complexity.
Building a Culture of Relentless Innovation
Karthik Sundaram: Apera is known for innovation. How did you build that culture internally?
Sina Afrooze: Innovation needs freedom, time, and humility. Early on, we created a ritual called RAP: Read a Paper Battle. Every week, engineers pick research papers, present, and challenge each other. It keeps us state-of-the-art and sparks ideas. The second principle is not getting attached to past innovations, because as engineers, we tend to love the things we create. In AI, today’s breakthrough can be obsolete tomorrow. We teach our team to constantly reinvent, every new paper is a chance to build something better, to keep disrupting vision-guided robotic automation.
The 4D Vision Breakthrough
Karthik Sundaram: Could you explain how Apera disrupted traditional 3D vision with your 4D technology?
Sina Afrooze: When we started, no manufacturer was happy with 3D robot vision. It was slow, unreliable, and expensive. Our key insight was that humans manage complex tasks with just two eyes. So instead of building bulky 3D sensors, we asked: How can we give robots “eyes” that work like humans, with a brain for intelligence?
That’s how we built 4D Vision: stereo cameras combined with AI to enable highly capable vision guidance. It allows robots to perform tasks thought impossible, like picking transparent tubes or chrome-plated sockets. The reliability surprised even us, unlocking automation that customers had written off as unachievable.
Lessons from Automotive Customers
Karthik Sundaram: Automotive customers are demanding. What lessons have you learned from working with them?
Sina Afrooze: Two big lessons. First, uptime is king. Even minutes of downtime can cost millions. We guarantee 99.9%–99.99% reliability, and still customers push for more. Second, support builds trust. Things happen, a forklift hits a camera, or a PC fails. How fast you get the line back up defines your relationship. We designed our system so cameras can be swapped in minutes, and software can migrate to a new PC under 5 minutes. That responsiveness is as important as the tech itself.
“On the factory floor, time is money. Even minutes of downtime can cost millions, and how quickly you get operations back online defines your trust with customers. Responsiveness is just as critical as the technology itself.”
– Sina Afrooze, Founder & CEO of Apera AI
Tangible Customer Impact
Karthik Sundaram: Could you share examples of transformation your customers achieved with 4D vision?
Sina Afrooze: One OEM told us: “I don’t think you understand the significance of what you accomplished. This is going to change the way this plant looks and how we make cars!” They were losing over $1 million annually due to downtime, and our retrofit eliminated the issue completely.
In another case, vision faults went from 12 a day to zero. That’s two hours of daily downtime saved. The customer said: “We have had zero vision faults since the Apera 4D vision system has been active. We are extremely impressed. The results and performance speak for themselves.” Customers see Apera not just as a supplier, but as a partner changing how factories run.
Growth Vision for Apera
Karthik Sundaram: Looking ahead, what’s your five-year growth strategy?
Sina Afrooze: Our strategy is simple: land, expand, standardize. We start with one application, expand across the plant, and then become the standard across all plants. Today, we have achieved that with several global manufacturers. We have systems in all top 6 North American automotive OEMs.
Long term, my vision is for every industrial robot in the world to have vision. Robots were designed assuming vision wasn’t possible. But with Apera, that’s no longer true. As I like to say: name one thing that’s easier with your eyes closed. It doesn’t exist. We want to end robot blindness.
Partnerships and Ecosystem Strategy
Karthik Sundaram: Partnerships are shaping the automation industry. What’s your approach?
Sina Afrooze: Customers want solutions to their problems, not components. That means partnering with:
- Robot manufacturers — to integrate vision seamlessly.
- Quality inspection providers — to enable pick-inspect-place workflows.
- Machine builders — to bundle our system into turnkey automation.
By reducing complexity for customers, we accelerate adoption and scale.
The Future of Vision Systems
Karthik Sundaram: Looking ahead, how do you see vision systems evolving in manufacturing?
Sina Afrooze: Vision makes automation flexible and adaptable. Today, it helps robots conform to part variability. Tomorrow, vision will drive autonomy, letting robots detect defects, adapt to missing fixtures, and make decisions in real time.
Longer term, AI vision will reduce the need for rigid line engineering. Robots will adapt like humans do: seeing, observing, and acting in dynamic environments. That’s why I believe vision is both the catalyst and building block of autonomy.
Advice for Future Entrepreneurs
Karthik Sundaram: Finally, what advice would you give aspiring entrepreneurs in manufacturing and automation?
Sina Afrooze: Three things:
- Walk the factory floor and walk it frequently— That’s where the magic happens. That’s where the inspiration comes from. Every visit reveals dozens of real problems to solve.
- Anchor on ROI — Manufacturers know how to calculate it; build solutions that clearly pay off.
- Respect reliability — 99% uptime is a demo. 99.9% to 99.99% is the real world and order of magnitude harder. Never underestimate the difficulty of building for that level of resilience.
Sina Afrooze is the Founder and CEO of Apera AI, the pioneer of 4D vision systems for industrial robots. With a background in computer vision and AI innovation, he has scaled Apera from a startup into a global leader, enabling robots to perform complex, high-precision tasks in real-world conditions.
Karthik Sundaram is the Research Director at Frost & Sullivan with 18+ years of experience. He established the Industry 4.0 program and now leads research on digital industries. He has authored 75+ reports and led 50+ advisory projects, focusing on industrial AI, digital twins, automation, and robotics. Karthik is based in Frankfurt, Germany, and holds electrical engineering background.
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Annexure: The Future of Smart Manufacturing
For a deeper understanding of how AI-driven vision systems, industrial autonomy, and innovation culture are transforming the future of manufacturing, explore these Frost & Sullivan thought leadership pieces aligned with Apera AI’s mission:
- Growth Opportunities in the Industrial AI Market
- Industrial Inspection Robotics, Global, 2024-2029
- Industrial Services Market, Global, 2025-2029
- Technological Advances in Edge AI Transforming Industry 4.0
Each analysis provides practical intelligence for factory operators, technology providers, and industrial AI pioneers seeking to unlock new levels of resilience and efficiency.


