The appetite for digital content is expanding as audiences consume more and more data online, engaging in activities like entertainment, education, gaming, working, and shopping on
e-commerce platforms. This implies that the provider landscape is evolving too, as a result of disruptive technologies, shifting user expectations, and the demand for a more intelligent, secure, and immersive customer experience (CX). Additionally, the need for collaborative digital solutions for content training and employee engagement is rising, as hybrid workplaces become more prevalent across industries. This is challenging the status quo of various providers:
- Digital publishing platforms must now implement blockchain-based verification to combat misinformation.
- Content delivery networks (CDNs) are required to embrace edge storage, real-time processing, and cloud-based security.
- Streaming services must now deliver AI-first, personalized recommendations, ads, and content curation capabilities.
- Immersive technology vendors must maximize extended reality (XR) device and platform accessibility, interoperability, and battery life.
- Digital advertising platforms of the future are expected to execute optimized ad-targeting, campaigns, and monetization initiatives.
What’s Next in Digital Content Services?
Frost & Sullivan’s latest guide delivers strategic direction that will help you enhance CX, drive content innovation, and maximize content revenue in a digital-first economy.
What You’ll Find Inside
- Strategic imperatives and upcoming technology trends in digital content services.
- Revenue potential and growth analysis of digital experience platforms, XR, content delivery networks, and digital security.
- Latest growth opportunities from AI-powered content creation and digital advertising to online video platforms.
- Innovative solutions from leaders like OpenAI, Microsoft, Google, Meta, Criteo, Magnite, PubMatic, and more.
Download the guide, to power-up your organization’s digital content services growth pipeline!
How will your teams pivot growth strategies to keep up with evolving customer needs in this space?
Adapting Growth Strategies for a Digital-First Future
Going forward, as digital transformation gains momentum across industries and sectors, businesses feel the need to prioritize seamless technology orchestration, ethical/responsible AI practices, and collaborative partnerships that maximize user engagement and trust in the evolving provider ecosystem. This is casting the limelight on:
- Decentralized content networks that enable transparent and scalable peer-to-peer content distribution.
- AI-first content creation for reducing reliance on human creators, while enabling marketing personalization.
- 5G for delivering ultra-fast connectivity that facilitates real-time interactions and immersive experiences.
- Omnichannel CX that leverages digital experience platforms (DXPs) to optimize customer journey management across social media, apps, websites, customer service centers, chatbots, and eCommerce sites.
Digital Content Services: Growth Opportunities in the Spotlight
Uncovering the Impact of AI on Digital Content
In the near future, the proliferation of Multimodal AI will further revolutionize conventional content creation and distribution. Consequently, industry incumbents will feel the pressure to infuse personalization and workflow automation in the following avenues:
- Text: Generating text/code, converting text to markup languages, building apps from sketch prototypes, and summarizing transcripts.
- Images: Creating new ads and media images, modifying existing images, creating blueprints and construction models, and visualizing prototype products.
- Audio: Synthesizing new voices, generating text-to-speech output, and creating music/audio effects/audiobooks.
- Video: Editing and altering existing videos, generating visual content from text outputs, combining videos with 3D models, and summarizing videos from metadata/user interest.
- 3D, Games, Virtual Environments, and Avatars: Developing 3D building models, creating immersive metaverse environments, synthesizing avatars for chatbots and social media, and advancing digital twins.
Which frameworks and tools will equip your teams to keep up with new developments in the tech ecosystem?
Maximizing Content Revenue with Improved Targeting and Advertising
As digital advertising matures, emerging technologies and platforms are transforming the way brands engage with consumers. Legacy tools like web browsers, banner ads, and generic targeting are giving way to smarter, more immersive, and highly personalized CX driven by AI, programmatic advertising, XR, and advanced analytics. This shift is paving the way for next-generation advertising environments — from retail media networks (RMNs) to fully immersive digital worlds. To keep pace, publishers are turning to supply-side platforms (SSPs) equipped with automated tools and intelligent inventory management.
Frost & Sullivan finds that the following SSP best practices will help providers stand out among hundreds of other competitors in this landscape:
- Embracing Privacy-First Targeting Strategies: In response to the phasing-out of third-party cookies and stricter privacy regulations, SSPs must prioritize more compliant audience engagement and segmentation. This includes leveraging first-party data, implementing contextual targeting, and adopting universal IDs.
- Ensuring Higher Levels of Quality Control: Actively investing in curated marketplaces, fraud prevention technologies, and AI-first safety mechanisms will help SSPs build higher user trust, control, and transparency.
- Forging Strategic Partnerships: Fostering collaborative relationships with buyer agencies, technology vendors, and infrastructure providers will enable delivering premium, multichannel ad inventory and first-party data, thereby streamlining media workflows.
Which growth processes and partnership strategies will help you capitalize on these avenues?
Next Steps – Accelerating Innovation in Digital Content Services
In order to simplify service delivery and maintain data privacy across a variety of content formats, channels, and regions, content providers and technology vendors feel the urgency of embracing disruptive technologies like generative AI (GenAI), XR, and edge computing. The question is – How will you equip your organization to thrive through this transformation?
Speak with growth experts to uncover tailored content solutions and immersive technologies that are customized to your organization’s unique growth objectives.
This blog is based on the recent analysis, Top 10 Growth Opportunities in Digital Content Services, conducted by Frost & Sullivan’s growth expert, Mohamed Alaa Saayed, from the Digital Content Services team.
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