The connected vehicles industry has entered an era where data is no longer just a byproduct of innovation — it’s the basis for it. Automotive data has the potential to reshape business models, open new revenue streams, and improve customer experiences like never before. So why are many companies still falling behind?
Read on to learn how automotive data solutions are transforming the connected car landscape and why acting now can set the foundation for long-term, scalable success.
The Untapped Goldmine in the Connected Cars Industry
Every connected car on the road is a data generator. From driving patterns and vehicle diagnostics to user preferences and environmental conditions —these insights hold immense value.
At Frost & Sullivan, we’ve identified a powerful shift among industry leaders: those who are effectively integrating automotive data analytics into their strategies are quickly pulling ahead. Original equipment manufacturers (OEMs), Tier 1 suppliers, insurers, tech companies, and service providers are leveraging this data for predictive maintenance, feature upgrades, and even hyper-personalized in-vehicle experiences.
Want to discover the strategies shaping the future of connected vehicles?
[Download our full growth analysis on Automotive Data Monetization here]
Strategic Imperatives Reshaping the Industry
The rise of cloud computing, AI, edge technology, and cybersecurity solutions is not only transforming vehicles into ‘smartphones on wheels’, but exposing automakers large repositories of data. This data generated is no longer siloed — it’s actionable and monetizable.
For example:
- OEMs are launching developer application programming interfaces (APIs) and in-car marketplaces to unlock recurring revenue.
- Suppliers are optimizing product designs using real-time usage data.
- Service providers are creating insurance models based on driver behavior.
According to Frost & Sullivan’s latest analysis, the global automotive data monetization market is projected to grow from €1.72 billion in 2024 to €2.98 billion by 2030, at a compounded annual growth rate (CAGR) of 9.7%.
We’re prepared an infographic outlining key growth drivers, strategic OEM moves, and both direct and indirect monetization paths. It acts as a visual roadmap for companies looking to harness connected car data for growth.
Lessons from Automotive Data Leaders
What separates leaders from laggards is not access to data—it’s how they use it. Consider these approaches from global OEMs:
- Mercedes-Benz is leveraging anonymized vehicle data through marketplaces and feature-based subscriptions.
- BMW is prioritizing direct B2B integration, enhancing control and monetization.
- Ford uses its API-driven Developer Program to unlock third-party innovation.
- General Motors integrates vehicle and fleet data via its OnStar API services.
These strategies show a broader trend—data is becoming a product in itself.
The Convergence of Industries
Automotive data is extending its reach far beyond the garage. Insurers are designing tailored premiums using real-time data. Energy firms are analyzing electric vehicle (EV) usage patterns. Smart city developers are building traffic and safety solutions powered by vehicle data. The opportunities are multiplying fast.
But success isn’t automatic. Organizations must understand how to:
- Navigate regulatory landscapes,
- Structure viable business models,
- Forge cross-sector partnerships,
- And build trust with consumers around data privacy.
Want to position your business at the forefront of this evolution?
[Download our Strategic Profiling of Automotive Data Monetization Players report]
Your Growth Journey Starts Here
Frost & Sullivan’s connected vehicles program provides an end-to-end view of the data monetization ecosystem — from strategic imperatives to real-world success stories. Whether you’re an OEM, tech innovator, insurer, or fleet operator, the time to act is now.
Let’s unlock your data’s full potential:
