This blog is based on the recent Frost & Sullivan growth analyses authored by Marshall Martin – Program Manager, Commercial Mobility, and Christus Divyan – Senior Industry Analyst.

Marshall Martin:

  1. Frost Radar™: Light Commercial Vehicles in India, 2024
  2. Frost Radar™: Electric Light Commercial Vehicles in North America, 2024
  3. Frost Radar™: Electric Medium- and Heavy-Duty Trucks in North America, 2024

Christus Divyan:

Frost Radar™: Level 4 Autonomous Truck Start-ups in North America and Europe, 2024


The Industry Is Transforming, But Not Every Company Is Keeping Pace

The commercial vehicle (CV) industry is no longer defined by horsepower, payload, or fuel economy alone. Instead, 2025’s most valuable differentiators are innovation readiness, ecosystem positioning, and digital-first fleet management.

Legacy OEMs are being challenged by agile startups. Software-defined platforms are outpacing mechanical upgrades. And governments worldwide are pressuring fleets and manufacturers to meet aggressive carbon-reduction mandates.

So, how can companies benchmark their growth and innovation to identify where they stand, and where they must go?

Frost & Sullivan’s latest Frost Radar™ benchmarking series brings data clarity to that question. Covering four rapidly evolving segments — Electric Light Commercial Vehicles (LCVs) in North America, Light Commercial Vehicles in India, Medium- and Heavy-Duty Electric Trucks in North America, and Level 4 Autonomous Truck Start-ups in NA/EU — this research provides directional intelligence that companies can’t afford to overlook.

ACCESS THE EXCLUSIVE GROWTH GUIDE HERE

A Snapshot of Growth Opportunities Across Four Strategic Fronts


  1. Electric Light Commercial Vehicles (North America)

As sustainability pressure grows, North America’s LCV market is at an inflection point. Electrification isn’t just a future goal; it’s a reality now.

Growth Opportunity: Shared modular platforms are enabling cost-effective commercial EV rollouts across the region.

Ecosystem Success Stories

  • Canoo slashed future capex by $50M while launching advanced EV models like the LDV190.
  • Rivian cut ECUs from seventeen to just a few, dramatically simplifying electrical architecture.

Are you leveraging a growth strategy built on scaling digital platforms and electrification initiatives?


  1. Light Commercial Vehicles (India)

India is becoming a launchpad for LCV innovation, with digital ecosystems, policy-backed infrastructure, and affordability at the core.

Opportunity: Tech aggregators and telematics providers are optimizing real-time visibility and profitability.

Ecosystem Success Stories:

  • Ashok Leyland posted a 50% export growth in September 2024, integrating advanced telematics into its e-LCVs.
  • Mahindra’s new VEERO pickup combines fuel economy with heavy green tech investments.

Are you harnessing the growing innovation ecosystem in India for your commercial vehicle success?


  1. Electric Medium- and Heavy-Duty Trucks (North America)

From regional haulers to long-haul trucks, the transition to electric platforms in North America is accelerating. But the competition is fierce and capital-intensive.

Opportunity: OEMs are forming alliances to scale electric platforms; utility companies are stepping in to build charging infrastructure.

Ecosystem Success Stories:

  • Bollinger Motors’ modular battery systems adapt range to fleet needs.
  • Tesla’s Semi and Megacharger network are redefining recharge speed and long-haul feasibility.

Are your electric truck strategies aligned with industry best practices?


  1. Level 4 Autonomous Truck Startups (NA & EU)

Autonomous vehicle capabilities are not just hype, they are being funded, tested, and deployed in defined commercial use cases across continents.

Opportunity: Industry-specific autonomy (logistics, mining, agriculture) is unlocking new revenue potential.

Ecosystem Success Stories:

  • Aurora has raised $1.2B and holds 1,750 patents.
  • Torc Robotics, a Daimler subsidiary, is piloting hub-to-hub autonomous freight at scale.

Is your organization plugging into autonomy today, or will you play catch-up tomorrow?


 

The Frost Radar™: From Perspectives to Action

Frost & Sullivan’s Frost Radar™ is not just a benchmarking tool, but your roadmap to success. It maps leading ecosystem players on growth and innovation indices, revealing:

  • Which companies are shaping future CV ecosystems
  • Where OEMs and suppliers are gaining vs. losing ground
  • What models, partnerships, and technologies are driving results

Download the Growth Perspectives document now to discover where you stand—and who’s pulling ahead! Access the Frost Radars™ here

You can also directly engage with our experts in an exclusive Growth Pipeline Dialog.

Your Transformational Growth Journey Starts Here

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