A Tectonic Shift in the Commercial Vehicle Industry
North America’s commercial vehicle (CV) industry is undergoing a transformation unlike ever before. Electrification is no longer a future possibility; it’s already a reality — albeit the ecosystem is yet to overcome fragmented EV growth. And traditional models of ownership, design, and operation are swiftly being upended by software, sustainability, and service-centric thinking.
But within this upheaval lies a quiet truth: Ecosystem players can no longer remain dormant. Innovation is the only way forward.
Are you prioritizing platform flexibility and modularity to future-proof your investments and maximize growth in the commercial vehicle space?
At Frost & Sullivan, our job is to help you see what others miss. To identify growth opportunities before your competitors. And to translate complexity into clarity.
We do this by:
- Identifying strategic imperatives hidden in overlooked value pools
- Benchmarking best practices across emerging global players
- Highlighting proactive companies to action — those shifting the industry’s direction
- Mapping disruption across the value chain and monetizing it
- Equipping clients with growth opportunities and tailored action engines
To understand how to achieve or sustain success in NA’s CV industry, ecosystem players are tracking five transformative forces reshaping the value chain:
- EV adoption has plateaued – Infrastructure gaps and ROI concerns are delaying mass rollout
- Alternative fuels are accelerating – Hydrogen and natural gas internal combustion engine (ICE) solutions are gaining traction as ‘transition’ technologies
- Freight volumes are softening – For-hire carriers are under pressure to do more with less
- Chinese OEMs are pushing hard – Price disruption from China’s automakers is forcing legacy players to rethink positioning
- Business models are evolving – Subscription, leasing, and fleet-as-a-service are reframing demand
Growth Opportunity Spotlight #1: EV Platform Modularity
Design once. Scale across fleets. Customize by segment.
Fleet operators are no longer seeking one-size-fits-all solutions. They want platforms that adapt to specific use cases — from urban delivery to long-haul logistics — and EV modularity is unlocking exactly that. In fact, modular EV platforms are projected to generate over $1 billion in opportunity within five years across medium and heavy-duty truck segments.
Access Frost & Sullivan’s Growth Guide to understand:
- How shared chassis and component systems reduce production time and cost
- Ways modularity enables rapid fleet deployment and fleet-specific engineering
- Key integration strategies between OEMs and Tier suppliers
- Voice of Consumer insights on configuration preferences
Growth Opportunity Spotlight #2: Alternative ICE Systems
Cleaner combustion as a bridge to electrification
While the EV revolution takes root, fleets need viable, sustainable options now. That’s where hydrogen and natural gas-powered ICE systems come in — offering lower emissions, policy alignment, and fuel accessibility without a full ecosystem overhaul. In fact, these cleaner ICE systems represent a $500M+ opportunity window over the next 3 years for OEMs and fuel partners alike.
Access Frost & Sullivan’s Growth Guide to understand:
- Infrastructure compatibility and regional readiness
- Emissions targets and regulatory differences across countries
- Competitive pricing environments spanning the value chain
- Market sizing for near-term deployment
Are you leveraging lucrative growth opportunities, leading best practices, and ecosystem success stories to drive NA’s CV ecosystem?
Transformation isn’t about reacting to disruption. It’s about seeing around the corner and building the foundation for sustainable advantage. Frost & Sullivan’s commercial vehicle expertise is grounded in future-forward thinking and deep ecosystem insight.
And while this blog offers a glimpse into the road ahead, our full commercial vehicle intelligence pack explores:
- Fleet electrification barriers and breakthrough strategies
- Ownership model disruption and monetization pathways
- Software-defined vehicle (SDV) and vehicle-to-everything (V2X evolution in commercial vehicles
- Supply chain resilience and strategic sourcing
- New mobility entrants and revenue innovation models
Access exclusive transformational insights and best practices ->
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