Cross-industry partnerships to drive innovation, commercialization, and growth opportunities, finds Frost & Sullivan’s Mobility team

SANTA CLARA, Calif. – Apr.11, 2017 – Among the numerous leading-edge technologies showcased at the Consumer Electronics Show (CES) 2017 for the automotive industry, the stand-out concepts were digital speech assistance, user-based feature personalization, data monetization channels, and tier 1 suppliers’ provision of end-to-end solutions. The most dominant technology was artificial intelligence (AI), which has found particular application in autonomous driving and contextual connected services.

Frost & Sullivan insight on CES 2017 Automotive and Transportation Highlights focuses on key announcements by original equipment manufacturers (OEMs), tier-1 suppliers, as well as semiconductor and technology companies at the Consumer Electronics Show. It has categorized the announcements by electrification, connected services, infotainment/human machine interface (HMI) and automated driving. Concepts similar to ones exhibited at CES 2016 were also presented, but with limited innovations.

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“Partnerships have played a vital role in demonstrating automated driving concepts; a case in point is NIVDIA’s partnership with Mercedes-Benz, Audi, ZF and HERE,” said Frost & Sullivan Mobility Research Analyst Meena Subramanian. “Other high-profile applications of AI in autonomous driving include the Honda Automated Network Assistant in Honda’s NeuV vehicle and Yui’s AI platform in the Toyota Concept-i vehicle.”

AI is being used in digital assistants like Alexa to offer futuristic features such as speech infusion. Other important trends include:

  • The rising use of biometrics and facial recognition in user ID and personalization across vehicles
  • Startups’ offer of marketplace connection to help OEMs monetize data
  • Development of a service/solution business by suppliers like Continental

“While many technologies have progressed rapidly toward commercial application, Android N still needs to be fine-tuned before it can be used by OEMs in production,” noted Subramanian. “OEMs are moving away from CarPlay and Android Auto infotainment systems, and have formed a consortium to implement open-source infotainment systems.”

CES 2017 Automotive and Transportation Highlights
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CES 2017 Automotive and Transportation Highlights
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About Frost & Sullivan

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Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

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