Rising expectations for an enhanced meeting experience drive product innovation, finds Frost & Sullivan’s Digital Transformation team
Singapore, September 14, 2017 – The Asia-Pacific enterprise video conferencing market is witnessing increased growth, driven by a focus on simplification, lower prices, improved features and user experience. Rising consumer use of video conferencing, software-centric and cloud-based services, and huddle rooms are also augmenting growth. Video conference providers are aggressively developing product innovations that match clients’ expectations for extended features and integrated functionality over connected devices. Product innovation and competitive differentiation will be critical to success in a price-sensitive market.
Frost & Sullivan’s research, Asia-Pacific Video Conferencing Endpoints and Infrastructure Market, Forecast to 2023, provides an overview of market dynamics, including market drivers, restraints, growth opportunities and revenue forecasts, across segments such as video endpoint and video infrastructure. Sub-regions discussed in the study include Australia and New Zealand (ANZ), ASEAN, Greater China, India, Japan, and South Korea. Market share and competitive landscape for major players such as Huawei, Cisco, Polycom, Sony, ZTE, Kedacom, Avaya, and Lifesize are provided.
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“The Asia-Pacific video conferencing market is heading toward convergence, easy integration with business applications, extensive analysis, and cloud services. To maximize the market potential, vendors need to plan a complete overhaul of business models,” stated Digital Transformation Research Analyst Chong Zi Ning.
“Video conferencing providers should focus on Platform-as-a-Service (PaaS) as it enables effortless integration into business applications to deliver immediate business value,” she added.
Regional trends and developments include:
- Strong growth in Indian video conferencing endpoints and infrastructure market due to government digital push and economic growth;
- High growth from emerging markets such as the Philippines and Vietnam;
- Australia and New Zealand leading the adoption of video collaboration solutions among emerging verticals such as healthcare, logistics, and eCommerce;
- Rise of cloud services, decreasing bandwidth costs, and software-based products improving affordability of total video solutions in Greater China;
- Solid customer base for Cisco, Polycom, Sony, and Panasonic in Japanese market; and
- South Korea’s focus on smart workplace design drives adoption of unified communication integration.
To harness these trends and expand growth opportunities, video conference providers need to develop further strategies for diversification and new segments for growth. Utilizing compelling and up-to-date strategic perspectives and use cases will attract key audiences.
“On the other hand, a strong emergence of freemium and lower-price alternatives, global and regional economic challenges, and market saturation in mature markets such as China, Australia, New Zealand, and Japan are slowing adoption, impacting revenues and hindering market growth,” noted Chong.
Asia-Pacific Video Conferencing Endpoints and Infrastructure Market, Forecast to 2023 is part of Frost & Sullivan’s Conferencing and Collaboration Growth Partnership Service program.
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Asia-Pacific Video Conferencing Endpoints and Infrastructure Market, Forecast to 2023
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