Frost & Sullivan Applauds Vidyard for a Rich Customer Experience Made Possible by its Innovative, Complete Video Analytics Solution
Vidyard’s solution helps pack sales and marketing tools into clients’ videos for better customer engagement and ROI
MOUNTAIN VIEW, Calif. — July 19, 2016 — Based on its recent analysis of the video analytics market, Frost & Sullivan recognizes Vidyard with the 2016 North America Frost & Sullivan Award for Customer Value Leadership. Vidyard’s advanced video hosting platform with deep analytics and built-in marketing and sales tools has emerged as the ideal solution to support customers’ marketing, demand generation, sales, and internal communications. Vidyard’s platform works with existing customer relationship management (CRM) and marketing automation software (MAS) solutions to offer comprehensive video analytics for superior lead generation.
Apart from basic performance tracking metrics such as a video’s total number of views, Vidyard’s solution includes value additions such as demographic data regarding the viewer, the duration of a view, as well as analytics data. This enhanced insight into the viewer helps generate more responsive leads and gives companies a realistic idea of the influence of their marketing strategy on each viewer.
“Vidyard allows marketers to seamlessly weave an individual viewer’s name, title, company name, company logo, or other unique content into the video itself for a more engaging message,” said Frost & Sullivan Industry Manager, Aravindh Vanchesan. “This way, companies can build a stronger connection with each viewer or ask questions that create a dialogue instead of communicating one-way.”
Companies that upload videos to the Vidyard platform can easily share them by pushing them to any social media channel or embedding them on any Web page using Vidyard’s HTML-5 video player. The player is brandable and features real-time viewing numbers, custom ‘call to action’ and email gate options, as well as split-testing abilities.
Vidyard tracks viewers who load the video player with a unique ID generated through the browser in localStorage or browser cookies. Its server receives the data and transports it to the company along with metadata such as the viewer’s email address, device type, and geolocation. Companies can access the Analytics Center through the Vidyard Dashboard using a distinct company ID which is assigned to several users with specific permissions. Analytics on the dashboard are searchable and filtered by the metadata information to pinpoint the individual and measure their attention span.
Vidyard’s strategy to provide the most-efficient and easy-to-use analytics solution involves partnerships and integrations with popular CRM and MAS tools. By building relationships with conglomerates such as Salesforce, Marketo, Eloqua, Google, and Adobe, Vidyard’s analytics show how videos impact prospect qualification for more efficient business strategies and how deals are closing in the sales pipeline.
In addition to working with existing CRM and MAS solutions, Vidyard creates a valued ecosystem of the best solutions across the board, which will enable it to stand out among future video analytics providers. Vidyard showcases its analytics solution as a resource that generates more business value, instead of just promoting it as a hosting solution.
“By appealing to the operations, sales, and marketing experts of a company, Vidyard demonstrates that analytics is at the center of every company’s business strategy,” noted Vanchesan. “Furthermore, it markets the platform as the portal between the systems that impact sales and marketing strategies. The value that it offers customers through its exceptional analytics solution translates into return on investment and a high-quality customer experience.”
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognises the company’s inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.
Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.
Vidyard’s innovative video analytics solution focuses on the customer experience and value its solutions provides, the following video explains in depth how Vidyard has become a leader in the video analytics market: https://vimeo.com/frostsullivan/review/174881084/ef902637e3
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.