NLE solution providers must innovatively cater to mature, yet price-sensitive professionals to remain competitive, find Frost & Sullivan
The emergence of Web collaboration tools and workflows, digitization of content, and the shift towards 4K resolutions are powering the global non-linear editing (NLE) market. Furthermore, the increase in the number of creative professionals with access to high-quality video capture and share devices, due to the wide availability of connected devices, has lent momentum to NLE. While the United States and Western Europe represent the larger markets for NLE solutions today, Asia and Latin America are the regions witnessing the fastest growth.
New analysis from Frost & Sullivan, Global Non-Linear Editing Market, finds that the market earned revenues of $1.61 billion in 2014 and estimates this to reach $3.17 billion by 2020. The study covers the broadcast, post-production and professionals application segments.
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“Thanks to the democratization of video and the steady price decrease of solutions since 2003, the professional NLE market has opened up to a large number of users across segments,” said Frost & Sullivan Digital Media Industry Analyst Anisha Vinny. “Apple’s price cut of the Final Cut Pro X (FCPX) in 2011 has made NLE more accessible to the masses and further blurred the line between independent professionals and prosumers.”
While competitive pricing of NLE products such as FCPX and Premiere Pro have enabled the user base to grow by millions, it has also led to commoditization, hurting the total revenue potential of the market. Moreover, intensifying competition and slower growth of the broadcast and post-production segments are dampening the uptake of high-margin, high-end NLE products.
More than 40 percent of post-houses have closed since 2000 and revenues in this segment continue to dwindle. Combined with the slowdown in the television broadcast industry, due to the popularity of alternate viewing channels like Netflix, Hulu, Amazon Prime and Google’s YouTube, this has tempered the global NLE market’s revenue prospects.
“NLE solution providers need to find new ways to cater to the mature, high-volume yet price-sensitive professionals segment to maintain competitive differentiation,” noted Vinny. “For instance, they could engage in innovation around collaborative workflows and practical cloud-based NLE solutions.”
Global Non-Linear Editing Market is part of the Digital Media (http://www.digitalmedia.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Global Enterprise Video Encoders and Transcoders Market, Global Enterprise Content Management Market, Global Enterprise Video Webcasting Solutions Market, and Analysis of the Global Learning Management Systems Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.