[VLOG] Why Account Based Marketing is the Most Under-rated Strategy (and How to do it Right)
Account-based marketing (ABM) has been creating B2B marketing buzz over the past 2 years, but regretfully there still seem to be a ton of you who are looking for strategy in how to leverage ABM. A few weeks ago, Jill Rowley, formerly the Chief Growth Officer at...Rising Use of Smart Leak Detection Devices for Non-revenue Water Propels the Leak Management-as-a-Service Model
Vendors with multi-product portfolios to find greater growth opportunities in the water utility segment, finds Frost & Sullivan SANTA CLARA, Calif. – January 23, 2018 –Water lost through leaking pipes is a huge contributor to non-revenue water (NRW), as most urban...A Majority of Healthcare Professionals Want Alternatives to Cigarettes Legalised if Appropriately Regulated
Sydney, Australia, 22 January 2019 – A majority of healthcare professionals in Australia want to see tobacco harm reduction products, such as e-cigarettes and heated tobacco products, legalised and regulated appropriately in Australia, according to new research...
Marketing vs. Sales: Top Picks for Building Brand Awareness
Marketing vs. Sales: Top Picks for Building Brand Awareness When you think of building brand awareness, it’s common to think of the usual channels: content, social and advertising. But is that all you need to do to build a strong brand that connects and inspires...Global Airport Airside Systems Operators Pursue Digitisation Strategies
Upgrading legacy systems and implementing new technologies will ignite fresh growth opportunities, finds Frost & Sullivan By 2025, digital transformation will change the landscape of global airport airside systems operations. There is increased focus and...Grandstream’s Region-specific Growth Strategies for the Latin American IP Desktop Phones Market Recognized by Frost & Sullivan
Grandstream’s Region-specific Growth Strategies for the Latin American IP Desktop Phones Market Recognized by Frost & Sullivan Tailored solutions for specific segments and strategic partnerships in key countries have earned Grandstream double-digit growth...Honeywell Commended by Frost & Sullivan for Easing Industrial Companies’ Transition to IIoT by Guarding against Cyber Threats
Honeywell Commended by Frost & Sullivan for Easing Industrial Companies’ Transition to IIoT by Guarding against Cyber Threats Honeywell’s holistic set of solutions, including security consulting services, managed security services, integrated security...
