Digital Content Services

The Digital Content Services group is Frost & Sullivan’s newest team, with a future-facing mandate to examine evolving digital content services delivered over the Internet. With high speed connectivity bringing billions of people online worldwide, digital content and services are increasingly driving the global economy. Our practice area examines emerging topics and dynamic markets that represent the crucial touchstones of the digital landscape.

Digital content is any type of media asset and application distributed via the internet. From consumer content to technologies impacting enterprise workflows, our coverage areas engage hot-topics and transformative mega trends.

Enterprise Digital Transformation

The Metaverse & its Implications (immersive tech, virtual economy, digital assets, etc.)

Global-Perspective

XR Technologies (VR, AR, and MR technologies)

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Digital Audio (audio streaming, podcasts, and audio books)

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Digital Video (IPTV, SVOD, TVOD, AVOD, and OVP)

Continuous Monitoring

E-Publishing (e-books, digital magazine, white papers, etc.)

Enterprise Digital Transformation

Video Gaming (by platform, endpoint, genre, and more)

Global-Perspective

Social Media (video social platforms, live streams, business social platforms, etc.)

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Content Delivery Networks (Delivery, Edge Compute, and Security)

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Digital Advertising (display, social media, native, search, etc.)

Continuous Monitoring

Digital Signage (hardware, software, and services)

The Explosion of Digital Content Consumption is Driving Industry Growth

Frost & Sullivan was founded on the simple premise that research should enable decision-makers to use marketing information in more innovative and meaningful ways. With this objective in mind, the company developed a comprehensive range of research services and state-of-the-art analytical tools. Frost & Sullivan has continued to grow, adapt, and innovate to meet the challenges and opportunities of today’s ever-changing business world.

We help our clients understand the implications of digital content services trends to their current product / service portfolio and the changing business imperatives driven by the digital agenda. We have worked extensively with key stakeholders throughout the digital content services value chain – vendors, system integrators, value added resellers, key end-user organizations, and industry thought leaders – and helped them to evaluate diverse elements such as mobile, cloud, social, analytics, and advertising.

We do this through tailored and customized consulting work and strategy workshops. Projects typically involve several phases – discovery, inform, evaluate, analyze, develop and implement a business plan and growth strategy. We use our research and industry experience coupled with well-defined tools and techniques, tailored and developed by Frost & Sullivan, to manage and deliver these projects. 

Frost & Sullivan’s Digital Content Services team can deliver a bespoke workshop to your organization to highlight the emerging trends and identify the impact they will have on your company. Digital Content Services is transforming many industries.

The workshop can be flexible around your needs – we can attend your strategy day or workshop as an external expert keynote speaker. Or we can provide comprehensive facilitation of a workshop to ensure your delegates are fully engaged in strategy development. 

Meet Our Team

The Digital Content Services group has assembled a team of analysts who bring a range of perspectives to bear on these fast evolving markets.

Digital Content Services, ICT Program Director | North America

Alaa Saayed

Functional Expertise

  • 20+ years of expertise in the telecommunications and ICT industry in fields such as research and consulting, strategic planning, competitive intelligence and marketing.

Industry Expertise

  • Experience base covering broad range of sectors, leveraging long-standing working relationships with leading industry participants’ Senior Executives
  • Program director of the Digital Content Services Unit
  • Leading detailed coverage of digital content services and the metaverse. Specific research coverage areas include: the gaming industry, the audio/video streaming industry, the VR/AR-MR industry, the digital advertising industry, content delivery networks, and the impact of the metaverse in digital content services
Industry Director | Digital Content Services

Kiran Kumar Vijaya Kumar

Functional Expertise

  • 15 years of experience in market/ technology research, strategic consulting and program management. Expertise in:
  1. Supply and demand-side quantitative market research and analysis
  2. ICT advisory for tech buyers/suppliers
  3. Developing Go-to Market strategy

Industry Expertise

  • Experience in working as a Subject Matter Expert (SME) with ability to retain and grow revenues within ICT industry across:
  1. Emerging technologies which are attracting huge investments globally, demonstrating cutting-edge developments, and driving creation of new products through technology convergence, such as Machine Learning, Blockchain/ NFT, Extended Reality and Metaverse.
  2. Consumer Devices including PC, Smartphones, Wearables and Computing Peripherals
Industry Analyst | Digital Content Services

Nick Baugh

Functional Expertise

  • +6 years of expertise in the Information & Communication Technologies (ICT) Industry.
  • Crafting client driven stories with compelling and marketable narratives for Best Practices Recognitions
  • Research, analysis, and writing for policy proposals, institutions, and campaigns.
  • Messaging and copywriting informed by public relations for political campaigns experience and postgraduate studies of governance, social/cultural movements, and public policy.

Industry Expertise

  • Experience base covering a broad range of sectors, leveraging long-standing working relationships with leading industry participants’ Senior Executives
  • Lead analyst on detailed coverage of digital content services and the metaverse. Specific research coverage areas include: CDNs, Digital Signage, VR/AR-MR space, digital advertising, Smart Home devices and services, the Internet of Things, Blockchain
Research Analyst | Digital Content Services

Lara Forlino

Functional Expertise

  • +2 years of expertise in Public Policy and Information & Communication Technologies (ICT) research and consulting services.
  • Applying data-driven approaches to create policy proposals and growth strategies.

Industry Expertise

  • Experience base covering a broad range of sectors, leveraging long-standing working relationships with leading industry participants’ Senior Executives
  • Lead analyst on detailed coverage of digital content services and the metaverse. Specific research coverage areas include: subscription video-on-demand (SVOD), audio streaming services, and the impact of the metaverse in digital advertising.
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