How do you shift from where you are to what you want to become? How do you fill the gap?
Based on those strategic imperatives the gap between where you are now and where you need to be to achieve transformational growth is daunting.
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The Three Components Required for Transformational Growth
Growth Opportunities for Data Centers and Colocation Services
Data Centres for Hyperscale Demand
The rising hyperscale demand from multiple segments including public cloud service providers, OTT content, and gaming continues to create new opportunities for colocation service providers to build and design infrastructure that aligns with unique customer needs.
Sustainable Value Propositions:
Increasing regulatory focus and customer demand for sustainable designs will push colocation service providers to incorporate sustainability in their value proposition, as a key enabler for strategic differentiation.
Edge Data Center
5G rollouts and the rapid adoption of applications that demand lower latency will increase the need for edge data centres.
New Monetization Strategies
While edge data centers bring new revenue opportunities, industry incumbents will need to implement innovative growth strategies for successful monetization and scaling.
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What will it take to monetize the colocation services growth opportunity?
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Will data centers ever be sustainable?
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How are competitive dynamics reshaping businesses in Latin America?
Which are the highest potential markets that attract data centre investments?
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How are mega trends spurring innovative growth in European data centres?
Do edge data centers mandate new business models?
How will data center design be pivotal for strategic differentiation?
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Harnessing the Power of Data Centers to Accelerate Business Transformation
From Conventional to Revolutionary Data Centers: Bridging the Growth Gap Leveraging Transformative Mega Trends
Synergy in Action: Capitalizing on Mega Trends to Maximize Coopetition in Data Centers
Harnessing Frost RadarTM for Robust Competitive Benchmarking in Data Centers and Colocation Services
Harnessing the Power of Data Centers to Accelerate Business Transformation
Unleashing New Growth Prospects with Disruptive Technologies and Hyperscale Innovation
The data boom created by the proliferation of internet-enabled devices in today’s digital world is driving the demand for advanced data storage and processing capabilities. Further, as enterprise digital transformation gains momentum, sustainability takes center stage, and immersive technology adoption surges, global organizations need to rapidly adapt their data center strategies and infrastructure to support new application workloads, optimize operations, enhance scalability, and tap into the vast potential of data-driven insights. Amid this revolution, the emergence of hyperscale data centers, hybrid colocation services, and edge computing brings in the prospect of transforming traditional data center environments into dynamic, flexible, and agile IT ecosystems of the future. The question is—how will you identify the right technologies and strategies to optimize performance, security, and cost-effectiveness in your data center?
Agile Today, Thriving Tomorrow: Embracing Next-Gen Data Center Growth Strategies
Markedly, incorporating and implementing next-generation data center strategies for business transformation is not without its hurdles. As organizations scramble to identify the right investment approaches and disruptive technologies to meet evolving customer needs in this sector, their path to success is marred by challenges like the confines of space and power, rising competitive intensity, technological complexities, talent/skill gaps in data center operations, and the limitations of legacy infrastructure.
- What actions has your organization taken to effectively tackle these barriers and position itself for long-term success?
- How well does your strategic planning structure support the alignment of teams for the execution of your data center vision?
As the traditional landscape of data centers experiences a remarkable revolution, emerging mega trends and innovative business models have taken the spotlight. Now, as organizations strive to keep up with this rapidly changing ecosystem, they find themselves compelled to revaluate their strategies and scale existing capacities to meet growing customer demands. Moreover, the convergence of disruptive technologies such as artificial intelligence (AI), the Internet of Things (IoT), 5G, and machine learning (ML), along with a growing focus on sustainability and energy efficiency, is instigating a momentous transformation in the way data centers are designed, conceived, operated, and overseen.
- Which growth strategies will help you accelerate data processing, minimize latency, and improve user experience in your data center?
- How do you identify and compare different technologies, tools, and applications to maximize the ROI on your investments?
Embracing Future-Proof Data Center Strategies to Maximize Agility
The consequences of neglecting technology disruptions in this sector can be detrimental to growth, exposing businesses to the perils of compromised data security, limited scalability, and soaring data management costs. Now, data center and colocation service providers play a vital role in providing the right infrastructure, support, and architecture necessary for organizations to establish differentiation in the tomorrow’s digital world—which growth processes will empower you to thrive through this transformation the fastest?
The growing hyperscale demand from multiple industry segments including public cloud service providers, OTT content, and gaming continues to create new growth opportunities for data center and colocation service providers to build and design infrastructure that aligns with the unique needs of different customer segments. Moreover, to help customers navigate this complex digital landscape, providers face the pressure of adapting with agility to maximize value creation and implement innovative business models that create long-term revenue pipelines. Additionally, since high-speed connectivity is paramount to support enterprise digitization, service providers face the threat of succumbing to the rising cost of connectivity enhancement in data centers.
- Do you have a growth pipeline management framework to identify the right growth opportunities in this sector?
- How will you leverage technology enabled services to create a distinct competitive advantage while maximizing customer value?
- Which strategic partnerships and collaborations should you focus on to enjoy the benefits of coopetition?
- How are business models evolving in this sector, and what strategies will you use to monetize these?
Are You Ready to Evaluate Your Data Center Alignment and Transform Your Business?
To navigate evolving business ecosystems, companies across the ICT continuum must identify and overcome crucial growth barriers. The key to success is finding the right opportunities that align with your growth vision and implementing the best-fit strategies. Frost & Sullivan has over six decades of experience in connecting global mega trends, emerging technologies, and new business models to drive radical growth. We help companies identify, evaluate, and prioritize best-fit opportunities that empower them to thrive through change.
Let us guide you through your transformation journey by working collaboratively with the ecosystem community of companies in the data centers and colocation services continuum. This journey is fuelled by four powerful components, ensuring your success in navigating industry changes:
- Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
- Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our Think Tanks.
- Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on transformational growth strategies for data centers.
Designate your company as a Company to Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.
From Conventional to Revolutionary Data Centers: Bridging the Growth Gap Leveraging Transformative Mega Trends
Data Centers of the Future: Where Sustainability and Innovative Business Models Unleash New Opportunities
In an era where robust IT infrastructure is essential to drive digitalization across industries, advanced data center solutions that fulfil the surging demand for scalable, smart, and cost-efficient data storage, are a strategic priority for global businesses. Today, the landscape of traditional data centers is undergoing a profound transformation as forces like sustainability, energy efficiency, data sovereignty, and security take center stage. Additionally, the paradigm shift from on-premise data deployment to the cloud has revolutionized how companies manage infrastructure, granting them seamless access to computing, storage, and network resources, in the form of services through new business models. These business models are challenging the traditional notions of data center ownership, demanding a renewed focus on strategic partnerships and collaboration.
· Which growth opportunities will help your teams maximize the ROI on your data center investments amid this transformation?
· Which best practices will empower you to scale existing capacities while developing energy-efficient, green data center solutions of the future?
As the proliferation of data-intensive applications fuels the demand for hybrid colocation services and hyperscale data centers, enterprises find themselves contending with a progressively complex, interlinked, and technical ecosystem where growth is increasingly difficult to achieve. Moreover, the path to data center transformation is fraught with hurdles like optimizing operational costs against rising energy prices, modernizing infrastructure with limited resources, evaluating and identifying best-fit colocation services, and overcoming integration complexities while overhauling conventional data center practices. Now, whether you emerge as a victor or victim of this revolution depends on how your teams leverage the opportunities it presents.
· Is your team equipped to combat growth barriers leveraging a holistic approach to data center planning?
·In a multi-vendor ecosystem, how will your organization strengthen its security posture to protect critical data from cyberattacks?
Bridging the Growth Gap in Data Centers and Colocation Services
The data center and colocation services industry, with its ever-increasing importance in the digital age, holds immense potential for growth. However, the realization of these opportunities is accompanied by a significant gap between the total addressable market (TAM) and the serviceable available market (SAM) in this sector. This gap is further exacerbated by factors like the high cost of building and maintaining data centers, the complexity of managing data center operations, the shortage of skilled data center professionals, and supply chain bottlenecks arising from geopolitical uncertainties. To avoid succumbing to this transformation, providers are being pushed to adopt innovative approaches that tackle hyperscale demands, limited rack densities, and the need for integrated edge strategies. This raises pertinent questions for different stakeholders in the data center value chain:
· How will you differentiate and personalize data center solutions leveraging technology-enabled services/ products and new business models?
· Have you aligned your vision and team to capitalize on the opportunity universe emerging from the growth gap?
· How will you prioritize investments in new technologies like edge computing, AI, and 5G to build data centers of the future?
Harnessing Data Center Excellence: Pioneering the Future of Digital Infrastructure
As the demand for cutting-edge capabilities like AI-driven processing, edge computing, cloud integration, and scalable solutions continues to soar, data centers and colocation services have transcended their conventional roles. Intense competitive forces are pushing providers to pursue new investments, accelerate expansion, and monetize new growth opportunities. This in-turn is escalating the pressure to amplify flexibility, deliver scalable infrastructure, and modular designs that can quickly adapt to fluctuating workloads and changing business needs. Lastly, to position themselves as trusted transformation partners, providers are tasked with the responsibility of implementing stringent security protocols that eliminate the risk of data breaches and regulatory non-compliance. Addressing these questions can help providers bridge the growth gap and deliver differentiated solution portfolios:
· How will you analyze technology trends in hybrid clouds, energy storage, robotics and automation, and distributed intelligence against the growth opportunities they spark?
· Which collaboration and expansion tactics will help your business establish successful go-to-market strategies?
· Are your teams prepared and equipped to fulfil the emerging need for edge data centers?
Data Center Transformation: From Aspiration to Achievement
To navigate evolving business ecosystems, companies across the ICT continuum must identify and overcome crucial growth barriers. The key to success is finding the right opportunities that align with your growth vision and implementing the best-fit strategies.
Let us guide you through your transformation journey by working collaboratively with the ecosystem community of companies in the data centers and colocation services continuum. This journey is fuelled by four powerful components, ensuring your success in navigating industry changes:
- Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
- Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our Think Tanks.
- Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on transformational growth strategies for data centers.
- Designate your company as a Company to Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.
Synergy in Action: Capitalizing on Mega Trends to Maximize Coopetition in Data Centers
Enhancing Business Performance with Modular and Hyperscale Data Centers
The rising demand for next-generation data storage, transfer, and processing capabilities in businesses across industries positions data centers as indispensable pillars of tomorrow’s digital economy. Moreover, as global internet and mobile data traffic continues to grow at a CAGR of 25.8%, enterprises are being pushed to move from traditional, brick and mortar models to more self-contained, modular data center designs, and digital infrastructure. Now, as organizations grapple to optimize space, power, cooling, and connectivity of servers and critical hardware, hyperscale colocation services present new opportunities for users to reap the benefits of optimized load balancing, storage scalability, hyperconnectivity, and minimized latency. This obscures decision making, as IT stakeholders struggle to strike a balance between the reliability/control of on-premises infrastructure and the scalability/agility of the cloud— How will your teams identify, evaluate, and implement the right data center strategies for your organization’s specific needs?
Capitalizing on New Realities in Digital Data Centers and Colocation Services
As enterprises continue to build out and scale their data center ecosystems to support strategic business goals, and storage/compute technologies become more advanced, modular data center solutions are poised to grow at a CAGR of 19.5% by 2025, presenting new prospects for providers to adapt and build long-term revenue pipelines. Further, with key ICT decision makers looking for more value-added features and benefits, addressing the following questions will help providers unleash the true potential of next-gen data center solutions:
- High Density Racks: The transforming data center landscape has spurred innovation in rack densities, pushing traditional 4 kW/5 kW racks to be replaced by racks greater than 10 kW. These high-density racks successfully deliver infrastructure to support artificial intelligence (AI) and machine learning (ML), maximize floor space utilization, and accommodate scalable workloads – How will your provisions for power, cooling, and space management need to adapt to differentiate your data center portfolio with high density racks?
- Leveraging AI: As AI and ML frameworks mature, these technologies bring along the potential to optimize energy consumption, security, workload management, and staff allocation. Now, in the increasingly competitive data center ecosystem, colocation service providers’ ability to leverage AI will be a steppingstone to build strategic advantage and competitive differentiation – How will you customize/ personalize data center solutions leveraging holistic AI strategies for different customer segments?
- Software for Data Center Management: Data center infrastructure management (DCIM) plays a vital role in centralizing complex infrastructure, ensuring availability, enabling real-time analysis, and optimizing energy efficiency and operational management – How will your teams build innovative platforms and tools to transform mission-critical data into user-friendly dashboards that enhance customer experience (CX)?
- Integrated Edge Data Center Strategies: Revolutionary shifts in technology, 5G deployments, the proliferation of Internet of Things (IoT) compatible devices, and advancements in edge analytics are driving the need for low-latency, edge data center set-ups. These revolutionary edge data centers are pushing providers to foster robust partner ecosystems to deliver enhanced customer value – Are your teams equipped to deliver comprehensive advisory services, infrastructure, and managed services with the emerging need for integrated edge architecture?
- Improved Location Plans: Several macroeconomic shifts and geopolitical chaos are driving data center service providers to revisit their location strategies, focusing on new secondary and tertiary markets with more land and power availability – How will your teams drive location selection to capitalize on opportunities created by regional data sovereignty laws? Which regions will emerge as the next colocation service hubs?
Collaborative Disruption: Driving Transformation Through Data Centers of the Future
In this rapidly evolving landscape, a revolution is underway — modular data centers are emerging as a disruptive force, challenging traditional practices, intensifying the pressure on data center and colocation service providers to develop new solutions that are smaller in terms of footprint and located close to the data source. To sustain and amplify this momentum, the entire ecosystem of technology (encompassing hardware, software, and infrastructure developers; connectivity partners; cloud providers; and network architects) is being challenged to adapt with agility and fulfil the evolving needs of enterprises and industrial segments.
Moreover, a typical data center facility built and managed by a single carrier, usually offers limited choices in network connectivity. This implies that ensuring network stability and reliability is among the top challenges for technology stakeholders as the tolerable period of disruption continues to decrease. Now, a siloed approach to growth is no longer viable. As leading data center and colocation service providers set their sights on expanding into new territories and technologies, collaboration and strategic ecosystem partnerships will play a pivotal role to help accelerate growth. This raises some pertinent questions:
- Which partnership strategies can set your organization apart from other competitors?
- How can you leverage carrier neutrality to diversify your network infrastructure and deliver flexibility?
- How will innovative business models help your teams build new revenue pipelines in modular data centers?
Step into the Future: Assess Your Data Center Alignment and Revolutionize Your Business
To navigate evolving business ecosystems, companies across the ICT continuum must identify and overcome crucial growth barriers. The key to success is finding the right opportunities that align with your growth vision and implementing the best-fit strategies.
Let us guide you through your transformation journey by working collaboratively with the ecosystem community of companies in the data centers and colocation services continuum. This journey is fuelled by four powerful components, ensuring your success in navigating industry changes:
- Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
- Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our Think Tanks.
- Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on transformational growth strategies for data centers.
- Designate your company as a Company to Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.
Harnessing Frost RadarTM for Robust Competitive Benchmarking in Data Centers and Colocation Services
Where Does Your Organization’s Growth Strategy for Data Centers and Colocation Services Stand vis-a-vis Your Competitors?
In today’s digital economy, public cloud service providers, enterprises, and governments find themselves increasingly reliant on best-in-class data centers and digital infrastructure. Now, the snowballing need for advanced data storage, processing, cooling, and network connectivity is driving businesses to outsource their IT infrastructure to colocation providers across hyperscale, retail, and edge segments. Moreover, as customers strive to transform siloed data center environments into flexible, dynamic, and decentralized IT ecosystems of the future, they find themselves compelled to re-evaluate strategies for data center location, design, operations, security, and management.
This is amplifying competitive intensity, pushing providers to sharpen their focus on industry best practices, hyperscale infrastructure, edge strategies, third-party certifications, sustainability initiatives, and disruptive technologies to maximize product/service differentiation. Now, competitive benchmarking is crucial for data centers and colocation services as it enables providers to better understand industry dynamics, evaluate their performance against industry peers, and refine their growth pipelines to accelerate innovation. It also helps them understand changing customer expectations and align their solution portfolios to meet or exceed these expectations.
How Will Competitive Benchmarking Boost Your Innovation and Growth Potential?
In the fiercely competitive data center colocation services ecosystem, providers are doubling down on scalable, top-tier data center facilities to achieve their growth goals. Comprehensive competitive analysis across the provider ecosystem is poised to act as a strategic growth catalyst, allowing industry incumbents to:
- Execute collaborative partnerships with the right ecosystem players, while thwarting the limitations of their current data center designs.
- Integrate disruptive technologies like artificial intelligence (AI), machine learning (ML), and Big Data to implement future-proof data center strategies, thereby optimizing energy consumption, cooling, security, and workload management.
- Align data center architecture to deliver unique value propositions that effectively support evolving customer needs/workloads through advanced data center infrastructure management (DCIM).
- Capitalize on new opportunities that maximize strategic portfolio differentiation, leveraging high-density racks, modular designs, carrier-neutral growth strategies, generative AI (GenAI), and sustainable value propositions.
- Identify areas of strength and improvement to drive data center innovation, augment operational efficiencies, and enhance customer experience (CX), leveraging industry best practices.
- Pivot data center location and expansion plans, focusing on new secondary and tertiary geographies with higher land and power availability.
Are your teams equipped with the right competitive benchmarking tools and frameworks to implement best practices in data centers and colocation services?
Frost RadarTM: Your Guide to Acing the Data Center and Colocation Services Transformation
Considering the benefits listed above, Frost Radar™ emerges as an ideal partner for your competitive benchmarking strategies, analyzing companies that are best positioned to take advantage of emerging growth opportunities in the data centers and colocation services ecosystem. Leveraging the parameters listed below, this robust analytical tool evaluates providers across two key indices:
- The Growth Index measures company performance using parameters like revenue growth, growth pipeline, vision and strategy, sales and customer experience, and industry penetration rates.
- The Innovation Index measures the ability to develop products/services/solutions with a clear understanding of ecosystemic transformation, leveraging parameters like innovation scalability, research and development, product portfolio, megatrend leverage, and customer alignment.
What strategies will help your organization capitalize on emerging megatrends to thwart growth barriers in the data centers industry?
Measuring The Potential of Strategic Alliances in The Data Center Ecosystem
Frost Radar™: Data Center Colocation Services in North America, 2023
The data center colocation services industry is experiencing heightened competition, particularly in North America. Now, the rising demand for colocation services fueled by hyperscale public cloud services, digital media, and financial sectors is pushing providers to leverage AI, ML, and the Internet of Things (IoT) to maximize operational efficiencies. Additionally, carrier-neutrality is becoming a pre-requisite for customers in favor of increased network flexibility. Further, providers feel the pressure to enhance value propositions with environmentally sustainable practices, leveraging renewable energy and energy-efficient designs to reduce carbon footprints and operational costs. This underscores the shift towards greener, more agile data center solutions that meet evolving customer demands.
From more than 150 data center colocation service providers in North America, Frost & Sullivan has identified the top 10 that exhibit exceptional growth and innovation. Download this Frost RadarTM for comprehensive intelligence on these companies, spanning competitive strategies, best practices, growth/innovation metrices, technology differentiators, and strategic partnerships.
Is your leadership committee prepared to capitalize on strategic partnerships and coopetition in the data centers ecosystem to maximize solution differentiation?
About Frost & Sullivan
Frost & Sullivan, the growth pipeline company, enables clients to accelerate growth and achieve best-in-class industry positioning in terms of innovation and leadership. The company’s ‘Growth Pipeline-as-a-Service’ provides corporate management teams with transformational strategies and best-practice models that catalyze growth opportunity generation, evaluation, and implementation. Let us coach you on your transformational journey, while we actively support you in fostering collaborative initiatives within the global data centers and colocation services ecosystem. This journey is fueled by four powerful components, ensuring your success in navigating dynamic business and industry landscapes.
- Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
- Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
- Join Frost & Sullivan’s Growth Council and become an integral member of a dynamic community focused on identifying growth opportunities and addressing critical challenges that influence industries.
- Designate your company as a Companies to Action to maximize your exposure to investors, new M&A opportunities, and other growth prospects.
