Strategic Imperative
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Will YOUR Organization Capitalize on Digital Platforms to Transition Towards Software-defined Vehicles?

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Strategic Imperatives For Digital/Software

01

Capitalizing on collaborative partnerships to imbibe innovative business models, transitioning from purely vehicle-based to combined, vehicle and service-based sales.

02

Accelerating digital re-invention to enhance capabilities, leverage disruptive technologies, and build solid differentiation amid rising competitive intensity.

03

Re-aligning organizational strategies, infrastructure, workflows, and value-chains to build future-proof automotive ecosystems that thrive amid industry convergence.

GROWTH GAP

How do you shift from where you are to what you want to become? How do you fill the gap?

Based on those strategic imperatives the gap between where you are now and where you need to be to achieve transformational growth is daunting.

GROWTH CONTENT

Growth Opportunities in Digital/Software

App Stores Supplementing In-vehicle Payments

In-vehicle payment will emerge as a promising business opportunity, with the rising demand for in-vehicle marketplaces.

Life on Board

Focusing on broad scale improvements and technology developments in human-machine interface (HMI) to reimagine and re-invent vehicle cabin.

Business Model Transformation

Connectivity coupled with digital architecture will give rise to new revenue streams.

Data Monetization

Acing the data monetization game with privacy, security, and unique use cases to build recurring revenue pipelines.

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BEST PRACTICES RECOGNITION

Recognizing Excellence and Leadership in Mobility for 20 years

Our best practices analysis provides in-depth examination of successful strategies and tactics used by leading companies across all industries, and offers recommendations for implementation to drive performance and success

1
Cinemo

2023 Company of the Year Award—In-vehicle Media Solutions, Global

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2
Cyient

2023 Technology Leadership Award—Automotive Engineering Services Enabling Technology, Global

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3
Intellias

2023 Technology Leadership Award—Connected Infotainment and Navigation Software Enabling Technology, Global

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4
MOTER Technologies

2023 Technology Leadership Award—AI-based Insurance Software Platform Enabling Technology, North America

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5
Amazon Web Services

2023 Company of the Year Award—Automotive Cloud Computing Platform, Global

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6
Elektrobit

2023 Technology Leadership Award—Automotive Operating Systems Enabling Technology, Global

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7
BlackBerry QNX

2023 Company of the Year Award—Automotive Embedded Operating System, Global

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8
OCTO Telematics

2022 Company of the Year Award—Telematics Usage-based Insurance, Global

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9
Sibros

2022 Technology Leadership Award—Over-the-air Automotive Management Software Enabling Technology, North America

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10
Airbiquity

2022 Technology Leadership Award—Telematics and Software for Connected Vehicles Enabling Technology, North America

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Growth Council Think Tank Series

Growth Opportunities in In-Vehicle OS in Americas and Europe

How OS advancement can transform automative technology and unlock new growth paths

Growth Opportunities in In-Vehicle OS in Asia-Pacific

How embracing OS development can transform automotive OEMs in Asia-Pacific

Growth Opportunities in Global In-Vehicle OS

Disruptive use cases and limitless opportunities for blockchain in mobility

Growth Opportunities in Mobility Cybersecurity in Europe

Cybersecurity frameworks for vehicles: a call to re-evaluate your growth plans

Companies2Action in Global Connected Vehicle Data Platforms

How can data-sets from connected vehicles present actionable insights to OEMs?

Build near-perfect digital twins
New Product Development in Global Digital Twins

How will leveraging new technologies help you build near-perfect digital twins?

Monetizing data
Growth Opportunities in Mobility Data Management in Americas

Monetizing data: how financial success hinges on effective data privacy

CX
Growth Opportunities in Mobility Data Management in Europe

Creating unique customer value: opportunities in data monetization and management

new avenue for growth
Growth Opportunities in Mobility Data Management in Asia-Pacific

Monetizing data for traditional businesses: a new avenue for growth?

autonomous vehicle interior
Growth Opportunities in On-Demand Features and Functions in Americas

Will on-demand in-vehicle services unlock new revenue streams for American OEMs?

vehicle subscription
Growth Opportunities in On-demand Features in Europe

Cracking the code: how can European OEMs monetize in-vehicle services?

Automotive metaverse
Growth Opportunities in Global Automotive Metaverse

Automotive metaverse: IoT, 5G, and Cloud Computing for better outcomes

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ACCELERATING THE AUTOMOTIVE TRANSFORMATION: REVAMPING MOBILITY WITH SOFTWARE-DEFINED VEHICLES

The mobility industry is currently undergoing a critical transformation driven by the digitization of automobiles and powered by disruptive technologies. This has led to the emergence of software-defined vehicles (SDVs) that rely on sophisticated digital architecture. SDVs leverage telematics for connectivity and employ in-vehicle operating systems (OS) to provide a diverse range of features that significantly enhance the automotive experience What sets this transformation apart is its reliance on democratized software technologies, in contrast to the era of hardware-centric vehicles, where manufacturing was controlled by traditional OEMs. In today’s landscape, new-age startups, cross-industry players, and technology giants are entering the fray and challenging established norms.

This shift is giving rise to innovative business models that are revolutionizing the industry. This includes partnerships and investments between startups and OEMs, and the implementation of feature-on-demand (Food) solutions.

  • Is your team leveraging the key drivers of this transformation?
  • Has your team adapted innovative business models to bridge the growth gap?
  • Has your team strategized a robust growth pipeline to thrive in this space?

Failing to respond adequately to this transformation can have dire consequences. Industry incumbents are now being pushed to accelerate the digital revolution of vehicles and leverage technology-driven capabilities. Technological collaborations have emerged as pivotal growth catalysts for OEMs, as tech companies demonstrate the agility to rapidly develop and adapt new technologies. However, this transformational journey hinges on selecting the right partners and technologies while aligning with evolving customer expectations. Furthermore, companies that fail to innovate along the value chain will struggle to monetize effectively. Additionally, the constant presence of cybersecurity and data security threats necessitates unwavering attention and diligence.

  • Is your team prepared to leverage mergers and acquisitions (M&As)
  • How will your team leverage the right technological disruptions to enrich your value chain?

NEED FOR SPEED: CAN RAPID DIGITIZATION SOLVE THE DIGITAL AND SOFTWARE CHALLENGE?
reflects a significant shift in consumer preferences. Today, consumers increasingly seek vehicles equipped with software-defined features like driver assistance, connectivity, and comfort-convenience services. The integration of these features demands rapid digitization to ensure widespread adoption and usage. Notably, this swift transformation carries significant implications for cybersecurity.

Numerous industry stakeholders stand poised to seize this opportunity. IT companies can leverage their expertise to craft advanced software infrastructure for vehicles, while OEMs and tier-1 suppliers can expand their hardware capabilities. However, success in this arena hinges on a willingness to adapt, innovate, and venture into regional markets with high growth potential. In essence, a proactive approach Is necessary to yield substantial rewards.

  • Has your team integrated these growth opportunities into their growth pipeline?
  • Are your leaders ahead of the curve in responding to competitive intensity in this space?
  • Is your team ready to revolutionize IT dependency into IT collaboration to drive growth?
  • Is your team aligned to the right cybersecurity strategy to help resolve security challenges?

Can Frost & Sullivan be your Partner of Choice for GROWTH?
Frost & Sullivan has six decades of experience analysing industry transformation and identifying innovative growth opportunities. Allow us to guide you through your transformation journey by working collaboratively with the ecosystem community of companies in your industry. Our transformation journey is fuelled by four powerful components, ensuring your success in navigating the ever-changing landscape of your industry.

  • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
  • Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on the transformational growth strategies of the healthcare & life sciences industry.
  • Designate your company as a Company to Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.

Act now to thrive in the face of industry transformation!

ARE YOU PREPARED TO OVERCOME THE GROWTH GAP AND PROPEL SOFTWARE-DEFINED VEHICLES TO UNPRECEDENTED SUCCESS?

The automotive landscape is currently experiencing a profound transformation, with digitalization becoming increasingly pervasive in vehicles. This shift has given rise to a remarkable development known as the software-defined vehicle (SDV) — a concept once relegated to the realm of science fiction but now swiftly becoming a reality.

In the ongoing SDV revolution, original equipment manufacturers (OEMs) are gaining the ability to separate and independently manage hardware and software components of a vehicle. This development presents numerous practical applications: for instance, the rapid resolution of software-related issues that might hinder hardware performance. (Consider a scenario where a software glitch affects the braking system; it can be promptly rectified through a simple software update!)

      • What strategies are you adopting to leverage SDVs better than your competitors?
      • Have you aligned your growth strategy with intelligent data insights to thrive in this space?
      • As the automotive industrswiftly evolves, is your strategy team mapping the right growth opportunities?

Despite the considerable potential SDVs hold to revolutionize the automotive sectora distant dream, even with industry giants like Tesla, Volkswagen, Hyundai, Toyota, and BMW making significant strides in this direction. This leads to the question: What is the growth gap that continues to impede the SDV industry’s progress?

The answer lies in how OEMs have encountered a transformation so profound that many struggle to adapt to its demands. It’s not difficult to see why. Legacy automakers have historically prioritized evolution over revolution. While this positions them well to drive progress in the SDV space, their entrenched legacies can also act as limitations, hindering them from being as agile as tech players unburdened by such legacies. The encouraging news is that an upsurge in strategic alliances between startups and proactive OEMs is propelling the industry forward, ensuring everyone gets a slice of the pie.

      • How is your analytics team strategizing to bridge the growth gap in the automotive industry?
      • Have you devised a strategy to leverage data privacy regulations to benefit your organization?
      • Are you crafting a robust go-to-market strategy to effectively close the growth gap?

ASKING THE RIGHT QUESTIONS: A PATH TO BRIDGING THE GROWTH GAP

The first step for both legacy automakers and emerging players to overcome the constraints of the growth gap involves asking crucial questions, all derived from a fundamental inquiry: Are you taking adequate and faster measures than your competitors? Here are a few pivotal growth constraints to scrutinize closely:

Data privacy and cybersecurity concerns: With the prominence of digital architecture and software, concerns about data breaches and cyberattacks have risen. Building secure digital architectures is paramount before the widespread adoption of software vehicles. Some OEMs have already begun hiring cybersecurity experts. Are you strategically addressing potential threats to your digital infrastructure?

Balancing old and new architectures: The transition from hardware to software is in progress, but many customers are still vested in old architectures. The challenge for OEMs lies in ensuring a delicate balance of support for both legacy and modern architectures, guaranteeing continuous support for customers on both fronts. Have your intelligence teams developed strategies to address all customers effectively and equitably?

Competition from new players: The digital and software ecosystem shares common ground with the IT industry, allowing tech players with no previous automotive industry involvement to gain prominence. Cross-industry collaborations and strategic alliances with new players are essential for OEMs to make the digital transition, but the question arises: How can OEMs keep the competition from new players at bay while also leveraging their technological expertise?

GROWTH PIPELINE: THERE’S A METHOD TO THE MADNESS

Asking the right questions and identifying growth opportunities are crucial initial steps, but they’re just the beginning. Legacy automakers must also leverage a concrete four-step growth pipeline, designed to bridge the growth gap methodically:

      • Powerful questions: Asking the right questions is the foundation of successful growth.
      • Identifying growth opportunities: Not every path leads to success; it’s essential to pinpoint the most promising opportunities.
      • Effective go-to-market Strategies: Execution is key, and a well-crafted strategy is essential.
      • Grit and determination: Persistence is invaluable in the evolving SDV landscape.

As you embark on delineating your growth pipeline, pivotal questions to consider include:

      • Have your strategists charted each phase of the growth pipeline with distinct objectives for each?
      • Is your intelligence team prepared to revise your strategy as the automotive landscape evolves?

In this dynamic industry, seizing growth opportunities and addressing challenges systematically will be key to staying ahead of the curve. Our transformation journey is fueled by four powerful components ensuring your success in navigating the ever-changing landscape of the digital & software mobility industry:

      • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
      • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
      • Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on the transformational growth strategies of the healthcare & life sciences industry.
      • Designate your company as Companies2Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.

Act now to thrive in the face of industry transformation!

HOW ARE YOU CAPITALIZING ON THE EXPANDING DIGITAL & SOFTWARE MOBILITY ECOSYSTEM TO FORTIFY YOUR GROWTH PIPELINE?

The transformative landscape of software and digital mobility is unveiling one of the most diverse business ecosystems within the automotive industry. Forward-thinking original equipment manufacturers (OEMs) are spearheading this evolution, envisioning fully software-defined vehicles (SDVs) and aiming to shift from a hardware-centric to a software-driven approach right from the vehicle development stage. This transformation is bringing together the following participants:

  • OEMs and emerging startups are collaborating towards tomorrow’s SDV revolution, especially with disruptive technologies spanning electrification, autonomous driving, shared mobility, and connectivity undergoing convergence.
  • Technology partners, ranging from telematics solutions providers (TSPs) to automotive cybersecurity solution providers, are playing a crucial role in empowering OEMs with applications and support derived from vehicle connectivity.
  • In-vehicle operating system (OS) developers are integrating core software platforms into vehicle architecture, laying the foundation to expand software-driven features and functionalities.
  • Middleware providers are intuitively integrating hardware and software components, enhancing system interoperability and overall performance.
  • Governments and regulatory bodies are ensuring data privacy, compliance, and standardization within the ecosystem.
  • Forward-thinking leasing and rental companies are already leveraging connectivity features and will continue to explore emerging digital mobility technologies as they evolve.

With a vast and dynamic ecosystem at your disposal, which collaborative partnerships will help your teams maximize sustained growth and innovation? 

Strategic Imperatives Compelling Ecosystem Players to Revisit Their Growth Strategies

Which technology companies are driving convergence and collaboration in the SDV landscape?

In a business environment ripe with opportunities in the automotive domain, technology companies are experiencing exponential growth and finding themselves at the forefront of previously uncharted domains. Here’s a brief overview of some transformative technology partners, all of whom are beneficiaries of industry convergence and key collaborators in the SDV transformation:

Snapdragon Digital Chassis: This cloud-connected platform continuously senses and processes data from both inside and outside modern vehicles. It offers a unified architecture, enabling OEMs to subscribe to individual platforms, serving as the electronic backbone for next-generation vehicles. Learn more.

Elektrobit: The automotive software company provides a flexible solution for car infrastructure, connectivity, and security, among other applications. Its partnerships with Jaguar Land Rover, Volkswagen, and Sony Honda Mobility’s Afeela prototype relay important examples of how a dedicated technology player can offer valuable support to large OEMs. Learn more.

Wind River: Wind River, now under the umbrella of global automotive technology supplier Aptiv, showcases the potential of mergers and acquisitions to fuel transformative growth. With a solution portfolio encompassing Edge sync technology, over-the-air updates, software lifecycle management, and more, Wind River has forged alliances with key OEMs like Ford, Hyundai Mobis, and Clarion. Learn more.

Cybellum Digital Twins Platform: This innovative platform generates accurate digital replicas — a cyber digital twin — of each vehicle component. It runs threat analysis and monitoring solutions to detect and remediate potential vulnerabilities. After incorporating Cybellum Digital Twins Platform, Nissan reported an 80% decrease in mean time to detect vulnerabilities, allowing for the identification of known and unknown threats with minimal human intervention. Learn more.

Are you harnessing the best practices of influential technology players to fortify your growth strategy in the industry?

About Frost & Sullivan

Frost & Sullivan, the growth pipeline company, enables clients to accelerate growth and achieve best-in-class industry positioning in terms of innovation and leadership. The company’s ‘Growth Pipeline-as-a-Service’ provides corporate management teams with transformational strategies and best-practice models that catalyze growth opportunity generation, evaluation, and implementation. Let us coach you on your transformational journey, while we actively support you in fostering collaborative initiatives within the global digital & software mobility ecosystem. This journey is fueled by four powerful components, ensuring your success in navigating dynamic business and industry landscapes.

  • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
  • Join Frost & Sullivan’s Growth Council and become an integral member of a dynamic community focused on identifying growth opportunities and addressing critical challenges that influence industries.
  • Designate your company as a Companies to Action to maximize your exposure to investors, new M&A opportunities, and other growth prospects.

Act now to thrive in the face of industry transformation!

Companies To Action: Unlocking Rapid Growth in The Digital Automotive Era

The shift towards digitalization in vehicles is giving rise to an increasingly transformative automotive landscape. While the vision of a fully ‘software-defined vehicle’ (SDV) is yet to be realized, consumer preferences are adapting to prefer advanced in-vehicle functionalities, including heads-up displays and sophisticated infotainment systems, powered by disruptive technologies like telematics, the Internet of Things (IoT), and artificial intelligence (AI). This presents a golden opportunity for automakers to introduce innovative business models, such as on-demand features and in-vehicle app purchases. Furthermore, the digital mobility ecosystem is expanding beyond traditional original equipment manufacturers (OEMs) to encompass technology partners, tier 1 suppliers, cybersecurity solution providers, and service partners like payment gateways. As this transformation unfolds, the industry will continue to embrace customer-centricity, driving industrial convergence and bringing true SDVs closer to reality.

Is your team capitalizing on the growth opportunities arising from the digital and software mobility industry transformation?

Shaping the Digital Way: Ecosystem Players Driving Innovation and Growth
Despite the industry ongoing evolution, certain entities are demonstrating remarkable innovation, bridging the growth gap and setting new standards. In the SDV domain, a diverse mix of OEMs, tier 1s, and software development firms are leading the way. Similarly, the in-vehicle operating system (OS) domain boasts its own thriving ecosystem, from app development to real-time operating systems (RTOSes). Additionally, entities pioneering on-demand features like in-vehicle payments, infotainment systems, and advanced driver-assistance systems (ADAS) are making great strides. Finally, the importance of cybersecurity automotive solutions cannot be overstated, given the vulnerability of software-oriented vehicles to security threats. Here’s an overview of the trailblazers in this industry and their initiatives:

Is your organization embracing innovative business models, forging strategic partnerships, and leveraging technological disruptions to fuel growth in the digital mobility landscape?

Ready to Harness Best Practices from Ecosystem Leaders to Thrive Amidst the Digital Mobility Transformation?
Today, dominant players are strategically positioning themselves for long-term success; however, for new entrants, this presents a unique opportunity to forge new partnerships, explore innovative approaches, and maximize revenue potential amidst the industry’s expansion, even in the short term. This approach can propel them to industry leadership. Proactive companies are already exploring a combination of customer-centric strategies and software-driven applications that enhance the customer experience, along with technologies that augment vehicle safety, personalization, and autonomous decision-making supported by robust actionable intelligence. With the potential for continuous innovation and growth, the possibilities are limitless for those willing to embrace the journey ahead.

Are your leaders developing growth strategies akin to those of industry pioneers to thrive in this evolving ecosystem?

About Frost & Sullivan
Frost & Sullivan, the growth pipeline company, enables clients to accelerate growth and achieve best-in-class industry positioning in terms of innovation and leadership. The company’s ‘Growth Pipeline-as-a-Service’ provides corporate management teams with transformational strategies and best-practice models that catalyze growth opportunity generation, evaluation, and implementation. Let us coach you on your transformational journey, while we actively support you in fostering collaborative initiatives within the global digital & software mobility ecosystem. This journey is fueled by four powerful components, ensuring your success in navigating dynamic business and industry landscapes.

  • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
  • Join Frost & Sullivan’s Growth Council and become an integral member of a dynamic community focused on identifying growth opportunities and addressing critical challenges that influence industries.
  • Designate your company as a Companies to Action to maximize your exposure to investors, new M&A opportunities, and other growth prospects.

 

Act now to thrive in the face of industry transformation!