Strategic Imperative
EXPLORE, LEARN, ANALYZE, AND GROW

Will YOUR Organization Survive the Powertrain & Electric Vehicles Transformation?

  • Strategic
    Imperatives
  • Growth
    Gap
  • The Yellow Brick
    Road
  • Transformational
    Growth

Strategic Imperatives For Powertrain & Electric Vehicles

01

Building a strategic roadmap for investing in battery development and chemistries, software platforms, and electric vehicle (EV) charging technologies as powertrain and internal combustion engine (ICE) investments loose global momentum.

02

Battling competitive intensity with the emergence of non-traditional mobility players that offer differentiated products and services to maximize customer value.

03

Embracing new business models as industry convergence amplifies the pressure to adopt service-based approaches that capitalize on disruptive technologies and artificial intelligence (AI).

GROWTH GAP

How do you shift from where you are to what you want to become? How do you fill the gap?

Based on those strategic imperatives the gap between where you are now and where you need to be to achieve transformational growth is daunting.

GROWTH CONTENT

Growth Opportunities in Powertrain & Electric Vehicles

Focus on High Power Charging

Ultra-fast, high-powered charging will emerge as the next growth frontier in EV charging as more customers favour minimizing charging times and maximizing energy efficiency. This will gain traction in Europe followed by other global regions.

Battery Reuse and Recycling:

EV battery reuse and recycling will present new opportunities for repurposing old batteries in second life applications. More original equipment manufacturers (OEMs) will focus on building a circular economy for EV batteries amid evolving government regulations and environmental concerns.

Software-defined Vehicles and the Digitization of EVs:

The immense potential of data generated from software-driven EVs is shifting conventional sales to newer business models such as Vehicle-as-a-Service. This uncovers new growth avenues in the form of innovative convenience features, over-the-air updates, infotainment, real-time maintenance and monitoring, and feature-on-demand services.

Technological Advancement in EV Batteries:

As the mobility ecosystem converges with disruptive technologies, cell suppliers have the opportunity to diversify into building complete battery packs that cater to domestic EV manufacturers and global OEMs.

Frost RadarTM

Benchmarking Your Future Growth Potential

Our work is focused exclusively on identifying the growth opportunities of the future and evaluating companies that are best positioned to take advantage of them. The Frost Radar™ is a robust analytical tool that allows us to evaluate companies across two key indices: their focus on continuous innovation and their ability to translate their innovations into consistent growth.

To discover how you benchmark
against competition

A PRACTICAL, HIGH IMPACT, SCALABLE TRACKING SOLUTION

Measure with The Growth
& Innovation Index

  • 2

    Major Indices

  • 10

    Analytical Algorithms

  • 1

    Platform

BEST PRACTICES RECOGNITION

Recognizing Excellence and Leadership in Mobility for 20 years

Our best practices analysis provides in-depth examination of successful strategies and tactics used by leading companies across all industries, and offers recommendations for implementation to drive performance and success

1
Driivz

2023 Customer Value Leadership Award—EV Charging Infrastructure, Global

Read More
2
Connected Kerb

2023 Customer Value Leadership Award—EV Charging Infrastructure, Global

Read More
3
Kreisel Electric

2023 Enabling Technology Leadership Award—EV Battery Enabling Technology, Europe

Read More
4
Clever

2022 Product Leadership Award—Electric Vehicle Charging Infrastructure, Europe

Read More
5
Connected Kerb

2021 New Product Innovation Award—Electric Vehicle Charging Equipment, Europe

Read More
6
ChargePoint

2021 Market Leadership Award—Electric Vehicle Charging, Europe

Read More
60 Years of
Experience
1800 Global Research
Analysts
GROWTH COMMUNITY

Connect with the Brightest Minds in Growth Innovation Leadership

Our community activates your success with our peer-to-peer network, peer meetings, annual growth events, executive roundtables, and access to inspiring activities such as our innovation workshops.

Join our exclusive community of like-minded professionals today.

Join Growth Community

Growth Council Think Tank Series

Growth Opportunities in Global Digital Products for EVs

Will leveraging online EV services in OEM product line-ups drive growth?

Growth Opportunities in Global EV Battery Management

How can advanced battery management systems revolutionize EV OEMs?

Growth Opportunities in the Global Electric Two-Wheeler Industry

Which growth strategies will help you thrive in the electric two-wheeler realm?

ultra-fast charging vehicle
Customer Strategy in Global EV Energy Management

How will V2G and car-as-a-virtual powerplant reshape energy systems?

Competitive Strategy in Global EV Charging Infrastructure

How will digital innovation propel future-proof EV charging infrastructure?

Companies2Action in Global Fuel Cell Cars

How to leverage fuel-cell technology to maximize your competitive advantage?

Competitive Strategy in Global EV Battery Technologies

How can cell-to-pack technologies spur a new era of battery design?

Competitive Strategy in Global EV Battery Chemistries

How can innovations in battery technology and materials enrich the EV industry?

EV aftersales
Customer Strategy in Global EV Subsidies, Policies & Regulations

How will evolving regulatory landscapes disrupt the EV value chain?

Growth Opportunities in Global EV Charging Data Analytics

How will EV data analytics help you strengthen your bottom line?

Growth Opportunities in Global EV Battery Reuse and Recycling

How will battery repurposing and second-life applications open new doors for EVs?

Growth Opportunities in EV Battery Swapping in Asia

How can E2W battery swapping revolutionize your mobility business?

GROWTH COACHING

Activate your transformational journey

Through growth coaching you will gain the tools necessary to develop powerful growth pipeline strategies that will fuel the future of your company.
Growth Coaches | Think Tanks | Growth Experts

Activate Now

Powertrain & Electric Vehicles Experts

A global team that is solving some of the world’s most complex business challenges

  • Prajyot Sathe Growth Expert
  • Ajit Chander Swaminathan Growth Coach
TRANSFORMATIONAL GROWTH

Growth for Leaders & Companies

Future Growth Potential

Maximized through collaboration

Growth Pipeline

Continuous flow of Growth Opportunities

Growth Strategies

Proven Best Practices

Innovative Culture

Optimised Customer Experience

ROI & Margin

Implementation Excellence

Transformational Growth

Industry Leadership

Exclusives

COMPANIES TO ACTION: HOW STARTUPS ARE DRIVING TRANSFORMATIVE GROWTH IN THE DYNAMIC ELECTRIC VEHICLE ECOSYSTEM

The pandemic may have slowed down global electric vehicle (EV) adoption, but 2023 marked a significant recovery. EV penetration increased from 13% in 2022 to 15.8% in 2023 and is projected to reach an impressive 20% in 2024. This means that one in five vehicles will be electric very soon.

While major automakers like Tesla and BYD are making strides in driving this electric vehicle transformation, the impact of the startup ecosystem is equally remarkable. New and innovative players are leveraging disruptive technologies across battery innovation, power electronics systems, and digital platforms. These advancements are not only enabling companies to build efficient and feature-rich EVs but also critical infrastructure, charging systems, and IT capabilities essential for the EV revolution.

As the ecosystem matures, strategic partnerships between startups and original equipment manufacturers (OEMs) are becoming more prevalent. These alliances are allowing OEMs to tap into the technological expertise of startups and unlock lucrative growth opportunities for both parties.

Is your team effectively capitalizing upon the growth opportunities emerging from the EV revolution?

Electrifying Growth: Leading EV Startups Transforming the Automotive Landscape

As customer preferences shift towards eco-friendly vehicles, and transformative megatrends like sustainability take center stage, EV manufacturers are carving out their niche by building the most customer-centric vehicles. For instance, battery makers are pioneering advancements in battery technology, creating durable, powerful, and easily disposable batteries.

Meanwhile, startups building EV charging stations are expanding networks and generating electricity through renewable energy, ensuring robust support for the growing number of EVs. Equally significant is the role of the , enhancing the transparency and predictability of batteries, and providing critical backend software for companies to leverage. These advancements are helping startups harness new technologies to stay ahead of the curve.

Click here to learn more about these innovative ecosystem players and how they are driving the EV revolution.

EV Manufacturers
  • Rivian: The American EV manufacturer specializes in electric sport utility vehicles and pickup trucks. The company has also partnered with Mercedes-Benz to produce electric vans at scale in Europe. With a $2 billion investment last year to expand its business, Rivian exemplifies how EV startups can rapidly scale.
  • XPeng Motors: The Chinese EV manufacturer delivered 120,757 EVs in 2022, marking a 23% increase from the previous year. The company prioritizes user experience over traditional marketing, appealing a younger, more tech-savvy customer base.
EV Battery Manufacturers
  • Northvolt: This Swedish EV battery manufacturer specializes in lithium-ion technology for EVs. The company focuses on developing batteries using unique and sustainable materials, such as 100% recycled cobalt, manganese, and nickel. In fact, Northvolt is even innovating with wood-based batteries sourced from Nordic forests!
  • Solid Power: The American EV battery cell developer has created a proprietary sulfide-based solid electrolyte material, with funding from Ford and BMW. The company’s unique selling proposition lies in its patented battery compound technologies that enhance battery performance by offering a higher range, lower cost, more interior space, better value, and greater safety.

 

EV Charging Stations
  • Electrify America: This US-based EV charging station network is the largest public fast-charging network in the country. By collaborating with major corporations, Electrify America is not only investing in infrastructure but also focusing on EV infrastructure access and education programs.
  • Ionity: This high-power EV charging station network is designed to facilitate long-distance travel across Europe. With over 1,700 charging points along major highways, the network is entirely powered by renewable energy. Ionity is a joint venture between BMW Group, Daimler AG (including Mercedes-Benz), Ford Motor, and Volkswagen Group.
EV Software
  • TWAICE: The Germany-based battery analytics software company TWAICE enhances the transparency and predictability of EV batteries through its battery simulation models. These models enable engineers to make quick, informed decisions when designing battery systems, leading to lower risks, improved reliability, and faster go-to-market times.
  • ChargeLab: The Canada-based Chargelab provides back-end EV software for North America’s leading EV charger manufacturers. ChargeLab’s scalable EV charger management solution ensures efficient deployment and management of charging stations.

 

Is your organization embracing transformative megatrends, forging strategic partnerships, and leveraging technological disruptions to fuel growth in the EV industry?

Ready to Harness Best Practices from Leading startups to Transform Your Growth Strategy? 

Disruptive technologies and innovation were once the exclusive domain of a few dominant traditional automakers. However, the advent of EVs and connected vehicles has leveled the playing field. Proactive startups are now at the forefront of the EV transformation, harnessing customer-centric strategies and entering strategic alliances with large automakers to drive their success. The best part? This dynamic ecosystem continues to grow, presenting opportunities for new entrants with innovative offerings and robust growth strategies.

Is your leadership team developing growth strategies to compete or collaborate with major automakers and establish a key role in this evolving ecosystem?

About Frost & Sullivan

Frost & Sullivan, the growth pipeline company, enables clients to accelerate growth and achieve best-in-class industry positioning in terms of innovation and leadership. The company’s ‘Growth Pipeline-as-a-Service’ provides corporate management teams with transformational strategies and best-practice models that catalyze growth opportunity generation, evaluation, and implementation. Let us coach you on your transformational journey, while we actively support you in fostering collaborative initiatives within the global electric vehicle ecosystem. This journey is fueled by four powerful components, ensuring your success in navigating dynamic business and industry landscapes.

  • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
  • Join Frost & Sullivan’s Growth Council and become an integral member of a dynamic community focused on identifying growth opportunities and addressing critical challenges that influence industries.
  • Designate your company as a Companies to Action to maximize your exposure to investors, new M&A opportunities, and other growth prospects.

 

THE ELECTRIC VEHICLE TRANSFORMATION: EMBRACING STRATEGIC ALLIANCES FOR A CHANGING AUTOMOTIVE LANDSCAPE

The automotive industry is undergoing a rapid transformation, departing from an era where traditional original equipment manufacturers (OEMs) tightly controlled technology and manufacturing. As a result, legacy companies find themselves swiftly losing their once unshakable grip on every aspect of the vehicle lifecycle and supply chain. At the heart of this shift lies the electric vehicle (EV) revolution, which has ushered in a cascade of technological disruptions and paved the way for non-traditional players to secure their piece of the pie.

Today’s OEMs are competing with transformative startups that are adept at accommodating modern-day customer preferences, such as product customization and flexible pricing options. However, this emergence of new players has given rise to immense competitive intensity. Only those who embrace forward-thinking growth strategies and dynamic approaches will emerge as victors here, while dormant companies will succumb to the challenges of the new era.

  • Have you fully embraced the EV transformation and the growth opportunities it brings?
  • Have your strategists identified growth avenues that will propel your company to industry leadership?
  • Is your team adept at swiftly navigating escalating competitive intensity?
  • Are your teams harnessing the full potential of disruptive technologies?
  • How are your teams bridging the growth gap within this industry and strengthening your growth pipeline?

HOW CAN INCUMBENTS CHARGE AHEAD DESPITE THE HINDERNACES IN THIS TRANSFORMATION?
In the face of disruptive competition, strategic alliances and mergers have taken on newfound importance. Emerging players are driving innovative technologies with profitable applications, while industry giants like BYD, Tesla, and Volkswagen maintain their steadfast hold on the EV customer base. These strategic partnerships promise a win-win scenario, guaranteeing profitable ventures for newcomers and granting OEMs swift, cost-effective access to key innovations.

However, in a landscape where over 200 startups have established their presence, can every player expect to achieve transformative growth within their timeframe? Certainly not; the fate of both newcomers and established players hangs in the balance. While many companies harbor immense potential, unlocking it demands foresight, a visionary product strategy, and a profound grasp of shifting customer preferences, emerging megatrends, and cutting-edge technologies.

To navigate this transformative journey successfully, companies must answer critical questions like:

  • Are your teams forging the right strategic partnerships with the right players?
  • Do your leaders possess the agility to navigate changing megatrends and geopolitical chaos?
  • Which innovative business models has your team identified as reliable pathways to success?
  • How are you harnessing technological disruptions to drive this transformation?
  • Is your team committed to a strategic vision that ensures success in this transformative journey?

JOIN US, AND TOGETHER, LET US EMBARK ON THIS TRANSFORMATIONAL JOURNEY!
Frost & Sullivan boasts over six decades of expertise in aligning global mega trends, emerging technologies, and innovative business models to catalyze profound growth. We specialize in assisting companies in recognizing, assessing, and prioritizing tailored opportunities that empower them to not only survive but thrive in the face of change.

Allow us to be your trusted guide on your transformation journey and help you address such pressing questions:

  • Are your teams implementing the right initiatives to expand your reach?
  • Are your leaders identifying and evaluating the best growth opportunities for you?
  • Are your strategists balancing short-term growth objectives with long-term value creation?
  • Is your workforce aligned to support and drive the company’s growth agenda?

This journey is fuelled by four powerful components, ensuring your success in navigating industry changes:

  • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
  • Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on the transformational growth strategies of the healthcare & life sciences industry.
  • Designate your company as a Company to Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.

Act now to thrive in the face of industry transformation!

CHARGING AHEAD: CONQUERING GROWTH GAP CHALLENGES AND NAVIGATING THE FAST-PACED EV TRANSFORMATION

Electric InfrastructureThe question is not “will” the entire automotive world transition to battery-powered engines, but rather, “when.” The electric vehicle (EV) revolution is inevitable; remarkably, over 95% of OEMs have announced electrification plans for as soon as the next decade, intensifying competition within the industry. This wave of change isn’t confined to traditional vehicle manufacturers; it encompasses over 200 startups and unexpected players, including cross-industry players and tech giants.

  • Is your business intelligence leveraging a strategy to excel during the EV transformation?
  • Which growth avenues are your strategists exploring to help you outpace your competitors?

A TRANSFORMATIVE SHIFT ABOUND WITH GROWTH OPPORTUNITIES
The path ahead promises an abundance of use cases, innovative business models, and growth opportunities in parallel industries that support EV infrastructure. Notably, high-power charging infrastructure is critical, as is improving battery efficiency, reuse, and recycling for a sustainable ecosystem with minimal stress on power grids. Additionally, the growth of the software-defined vehicle (SDV) and connected vehicle space is central to this transformation. Identifying the right megatrends and technological disruptions will be key as customer preferences evolve, and not every path will lead to success.

  • Are you analyzing your universe of growth opportunities and identifying robust next steps?
  • How are you preparing to adapt your strategy to transformative shifts in megatrends?

OBSTACLES ON THE ROAD TO FULL ELECTRIFICATION
Like any profound transformation, the EV revolution is still fine-tuning its edges, factoring in geopolitical chaos, parallel industry development, and a strategic approach to reaching 100% adoption. While the electric vehicle sector has witnessed rapid growth, it’s not without its ‘growth gap’, a term we use to describe the fact that the Serviceable Available Market (SAM) is but a fraction of the Total Available Market (TAM) in this domain. This disparity suggests vast untapped potential, particularly for players willing to tackle the following growth gap challenges:

Battery production is a bottleneck: Supply chain issues limit raw materials for batteries. Additionally, environmental concerns surround battery production. There is also a growing concern regarding the use of lithium (Li)-ion batteries, with alternatives like hydrogen fuel cells being more sustainable.

Charging infrastructure is evolving: The global charging infrastructure is essential for EV adoption. However, the focus should not only be on quantity but also on infrastructure that doesn’t strain power grids. Developing more efficient and faster charging technology is also crucial.

The ICE vs EV debate: The shift toward electric vehicles is undeniable, but questions about cost models, total cost of ownership, and innovative business models like subscription services still linger. Resolving these issues will be pivotal in solidifying the transition to EVs.

With these growth gap challenges in mind, several key questions arise:

  • How thoroughly are your strategists analyzing growth gap challenges?
  • What measures are you implementing to address them?
  • Are all your teams aligned toward a unified growth vision and working toward that goal?
  • What steps are you taking to accommodate changing customer preferences in your growth strategy?

CHARTING THE PATH FORWARD: THE GROWTH PIPELINE
A well-structured growth pipeline is essential for achieving exponential growth systematically. It involves defining outcomes, asking pertinent questions, identifying promising growth opportunities, implementing effective go-to-market strategies, and continually bettering their strategy. Key considerations for your growth pipeline:

  • Are your strategists mapping each step of the growth pipeline with clear goals?
  • What steps has your business intelligence team taken towards the right go-to-market strategy?
  • Is your growth pipeline more robust than your competitors’?
  • Are you progressing through the stages of your growth pipeline faster than your competitors?

In this dynamic industry, seizing growth opportunities and addressing challenges systematically will be key to staying ahead of the curve. Our transformation journey is fueled by four powerful components ensuring your success in navigating the ever-changing landscape of the EV industry:

  • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
  • Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on the transformational growth strategies of the mobility industry.
  • Designate your company as Companies2Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.

Act now to thrive in the face of industry transformation!

ARE YOU HARNESSING THE POWER OF DATA VISUALIZATION TO DRIVE YOUR INNOVATION AND GROWTH IN THE ELECTRIC VEHICLE (EV) REALM?

Electric vehicles are rapidly gaining traction among consumers, corporations, transport companies, and even in logistics and off-highway applications — quickly obsoleting traditional powertrains. This transformative shift is giving rise to a vast ecosystem of competitive players that extends beyond traditional original equipment manufacturers (OEMs) to include technology partners, tier-1 vendors, fleet management solutions, and more. In the coming years, the roads will be dominated by EVs, complete with the widespread adoption of cutting-edge features like vehicle-to-grid services, advanced business intelligence, blockchain technology, and intuitive charging patterns.

Are you leveraging a solution that enables precise evaluation of the competitive, technological, and growth opportunity landscape in the EV domain?

In such a dynamic environment, competitive intensity is at an all-time high, making the path to success increasingly elusive. The key lies in harnessing the right data, but not without overcoming the below growth challenges:

  • Many industry players lack a curated repository of information tailored to their needs. For example, a North American OEM seeking to expand its EV offerings into Asia-Pacific may need to develop a regional strategy and prioritize target countries based on regulatory, technological, and geopolitical factors. An intuitive platform offering a comprehensive repository of such information, along with perspectives into growth trajectories and the competitive scenario across the region, could be instrumental in overcoming this challenge.
  • Analyzing data from multiple perspectives poses another hurdle. For instance, while China plays a pivotal role in the global expansion of EVs, it presents unique entry points challenges. Therefore, industry leaders are leveraging data-derived growth platforms that go beyond raw numbers to offer multiple perspectives and actionable strategies, crucial for developing a growth pipeline.
  • Most data platforms lack effective data visualization. Platforms that employ heatmaps, visual comparative analysis, and interactive tools and graphics can facilitate a deeper understanding of data compared to traditional statistics-driven platforms. For instance, complex studies analyzing EV charging times can be far more accessible when accompanied by interactive maps.
  • Not all solutions can adapt. Imagine you’re concentrating on expanding EV infrastructure to support your automotive offerings. However, you soon strike a partnership with a technology giant specializing in infrastructure expansion, shifting your focus. In such dynamic situations, an intuitive data-driven solution that seamlessly adjusts as your vision, partnerships, and strategies evolve becomes indispensable.

What if we told you that Frost & Sullivan’s EV Growth Generator can address all these challenges and guide you towards the right growth opportunities?

  • Gain access to a vast repository covering 14 mobility segments, 100+ OEMs, and operations in over 100 countries.
  • The EV Growth Generator is fully customizable, adapting in real-time to mirror your company vision, regional priorities, and strategic shifts.
  • Benefit from personalized growth avenues tailored to your needs, giving you an edge in identifying industry gaps, suitable partners, acquisition targets, optimal business models, and lucrative use cases for monetization.
  • Rest assured of the highest standards of data privacy with this intuitive data platform, ensuring all interactions are encrypted and compliant with international data privacy laws.
  • Pair the EV Growth Generator with dedicated analyst support for unlimited access to Frost & Sullivan’s team of Growth Experts, ensuring you stay ahead in your industry.

Are your strategists optimally utilizing data for both proactive decision-making and prolonged success within the competitive EV landscape?

Growth Generator

Complete and Curated Data Analysis

Curious about accessing the Electric Vehicle Growth Generator to uncover tailored growth prospects for guaranteed success? Connect with our experts for more details.

About Frost & Sullivan

Frost & Sullivan, the growth pipeline company, enables clients to accelerate growth and achieve best-in-class industry positioning in terms of innovation and leadership. The company’s ‘Growth Pipeline-as-a-Service’ provides corporate management teams with transformational strategies and best-practice models that catalyze growth opportunity generation, evaluation, and implementation. Let us coach you on your transformational journey, while we actively support you in fostering collaborative initiatives within the global electric vehicle ecosystem. This journey is fueled by four powerful components, ensuring your success in navigating dynamic business and industry landscapes.

  • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our think tanks.
  • Join Frost & Sullivan’s Growth Council and become an integral member of a dynamic community focused on identifying growth opportunities and addressing critical challenges that influence industries.
  • Designate your company as a Companies to Action to maximize your exposure to investors, new M&A opportunities, and other growth prospects.