Strategic Imperative

Will YOUR Organization Survive the Transformation in Vehicle Safety & Connectivity?

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  • Growth
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Strategic Imperatives for Safety & Connectivity


High costs and the reluctance to embrace digital transformation are hindering the adoption of connectivity services, as legacy automakers struggle to create and deliver customer value with agility.


Growing competitive intensity, Connected, Autonomous, Shared, and Electric (CASE) convergence, and value chain compression is necessitating new business models and innovative strategies to generate recurring revenue.


Lack of regulatory frameworks and global infrastructure is hindering expansion and penetration of advanced driver assistance systems (ADAS) in developing nations.


How do you shift from where you are to what you want to become? How do you fill the gap?

Based on those strategic imperatives the gap between where you are now and where you need to be to achieve transformational growth is daunting.


Growth Opportunities for Safety & Connectivity

On demand Business Models

On-demand Business Models

Enabling comfort and convenience features to be accessed on demand, thus creating recurring revenue pipelines through Mobility-as-a-Service (MaaS).

Data Management

Smart Data Management

Ensuring that vehicle data is indexed, managed, and categorized by service offerings opens new doors for start-ups to fill industry whitespaces.

Passive Safety

Passive Safety

Incorporating passive safety systems like ABS, ESC, AEB, and airbags amid government mandates to boost organic growth.

Electric Vehicle

Increasing Electric Vehicle (EV) Penetration

Developing EV-specific features to capitalize on the growing net-zero and connected EVs momentum.

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Recognizing Excellence and Leadership in Safety & Connectivity for 20 years

Our best practices analysis provides in-depth examination of successful strategies and tactics used by leading companies across all industries, and offers recommendations for implementation to drive performance and success


2022 New Product Innovation Award–Automotive Navigation Industry, Global

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2022 Company of the Year Award–Connected Mobility Safety Industry, North America

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Octo Telematics

2022 Company of the Year Award–Telematics Usage-based Insurance, Global

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Newsight Imaging

2022 Technology Innovation Leadership Award—Automotive Image Sensors, Europe

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Targa Telematics

2022 Enabling Technology Leadership Award–Insurance Telematics for Usage-based Insurance Industry, Europe

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2022 Technology Innovation Leadership Award–ADAS and AD Perception Software Industry, Global

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revenue streams
Growth Opportunities in Vehicle Safety in India

What propels ADAS penetration in Indian passenger vehicles?

Autonomous Driving
Growth Opportunities in Global Vehicle Safety

How will L2+ autonomy empower the transition from hands-on to hands-off driving?

Automated vehicles
Growth Opportunities in Global Safety & Connectivity

Cockpit and cabin technologies that fuel the era of L4 automated vehicles

Driver monitoring system
Competitive Strategy in Global Vehicle Safety

Will comfort & convenience supersede safety in future driver monitoring systems?

Connected Services
Technology Strategies in Global Mobility Connected Services

Will automotive app stores help OEMs metamorphose into technology players?

Technology Strategies in Vehicle Safety in Americas and Europe

What ADAS features will trucking OEMs prioritize to future-proof growth?

electrical/electronic architecture
Growth Opportunities in Connected Services for Mobility in Americas and Europe

Breaking barriers with enhanced customer experience in passenger vehicles

vehicles to drive innovation
Companies2 Action in Vehicle Safety in Americas and Europe

Capitalize on new ADAS strategies in passenger vehicles to drive innovation

autonomous vehicle interior
Competitive Strategy in Connected Services for Mobility in Americas and Europe

Capitalize on immersive digital experiences to disrupt two-wheeler mobility

ultra-fast charging vehicle
Growth Opportunities in Vehicle Safety in China

What ADAS technologies and strategies will rule Chinese passenger vehicles?

next generation battery technologies
Competitive Strategy in Global Mobility Connected Services

Which business models will help you maximize recurring revenue in mobility?

virtual power plants
Growth Opportunities in Vehicle Safety in Americas and Europe

How will ARAS technologies reshape two-wheeler safety?


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Transforming Vehicle Safety and Connectivity: An Automaker’s Imperative to Change

The Road Ahead: How Changing Consumer Preferences and Regulatory Frameworks Unveil Innovative Opportunities Amid Growing Competitive Intensity

The traditional automotives ecosystem is rapidly evolving from a pyramidal structure to a flatter one as Connected, Autonomous, Shared, and Electric (CASE) mobility pushes automakers to make room for new technology participants in the conventional mobility value chain. Features such as intuitive brakes, blind-spot detection, night-assist vision, next-generation advanced driver assistance systems (ADAS) on a chip, and telematics are intensifying the pressure to realign product strategies in response to progressively stringent safety regulations.

In a world where the sharing economy, digital tools, and safety features increase the longevity of automotives, the consequent drop in vehicle unit sales is inevitable. Unsettling as this may be, such a transformation is likely to have more victims than winners, as industry incumbents grapple to keep pace with the disruptions brought on by digital technologies and fierce competition from new entrants.

How to ride the wave of digital transformation to emerge victorious?

Triggered by the accelerated rise of the following technologies, OEMs are under immense pressure to deliver cutting-edge convenience and value-added features across multiple vehicle segments at minimum costs:

  • On-board digital software
  • Big Data analytics
  • LiDAR
  • Autonomous platforms
  • Software-defined vehicles
  • Connected technologies

To retain and build competitive differentiation, industry incumbents must embrace best practices, growth pipeline management systems, and trusted implementation frameworks that empower them to use digital transformation to their advantage.

Fostering Digital Agility to Minimize Risks

Is the vehicle safety and connectivity sector ready for the BIG change?

As mobility players take the net-zero oath to minimize fatalities, it is crucial to realign active and passive safety product portfolios to fulfil changing customer preferences and meet regulatory mandates. In the face of such seismic change, depending on existing capabilities alone will simply not suffice. Speedy adoption of innovative technologies that support off-the-shelf autonomous driving, the automotive metaverse, and driver monitoring systems will be instrumental in building competitive differentiation. As legacy OEMs grapple to create and deliver customer value, the reluctance to embrace digital transformation can have detrimental effects on growth—laggards face the risk of dwindling bottom-lines against a backdrop of future-forward safety features.

How do you measure and track success to thrive against transformative headwinds?

With artificial intelligence (AI)-based advancements trickling down from premium to mass-market vehicle segments, safety must be modernized through the lens of autonomy to zero in on smart ADAS features. Mobility ecosystems of the future necessitate collaboration between automakers, technology providers, start-ups, governments, and other entities to create holistic mobility solutions. Industry incumbents that fail to adapt will be subject to compliance failures, skyrocketing development costs, accidental liability, loss of revenue, and missed opportunities.

Next Steps on Your Growth Journey

To navigate evolving business ecosystems, it is critical for companies in automotive safety and connectivity to identify and overcome their growth gaps. The key to success is finding and prioritizing the right opportunities that align with your top growth priorities.

Frost & Sullivan has six decades of experience in analysing industry transformation and identifying innovative growth opportunities. Let us guide you through your transformation journey by working collaboratively with the ecosystem community of companies in your industry. Our transformation journey is fuelled by four powerful components, ensuring your success in navigating industry changes:

  • Schedule a Growth Dialog with our team to dive deeper into transformational strategies and explore specific needs within your company.
  • Become a Frost Growth Expert in your area of specialization and share your expertise and passion with the community through our Think Tanks.
  • Join Frost & Sullivan’s Growth Council and gain access to think tanks focused on the transformational growth strategies of the automotive safety and connectivity sector.

Designate your company as a Company to Action to increase exposure to investors, new M&A opportunities, and other growth prospects for your business.

Act now to thrive in the face of industry transformation!