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Pexip LogoThe way people work and live has been transformed forever. Video conferencing has become foundational to keeping employees and customers connected. As a result, organizations worldwide are rethinking their business and delivery models in the post-pandemic era.

In 2020, the COVID-19 pandemic became a disruptive catalyst for the adoption of video meetings and created an unprecedented upsurge in user demand. In this new world, where employees have the choice and flexibility to decide how and where they work, returning to the old way of communication is not an option. The high-quality audio/video experience is a table stake today for hybrid work, online education, digital banking, and virtual healthcare.

Frost & Sullivan research shows that post pandemic, the number of remote workers will be six to seven times greater. Group chat and video have become linchpins to business communications. Specifically, the use of video calling has grown by over 350%, compared to pre-pandemic levels.

As video scales up to become the de facto mode of communication, creating an engaging, easy-to-use yet secure and flexible video experience is challenging for most businesses. Video interactions that are easy to use often compromise on security and manageability and put the integrity of business communications at risk. A Frost & Sullivan survey of 3,284 IT decision makers shows that video conferencing is the number two priority for IT investment, right after cloud migration. However, 38% or more than one-third of the respondents ranked security and compliance as their top challenge, and 47% of decision makers selected security as a key factor for choosing a cloud communications provider.

Security and privacy, backed by flexible and scalable deployment options, undoubtedly matter to customers today. IT leaders are looking for solutions that offer the following:

  • Simplicity and flexibility: An end-to-end video meeting solution should be simple to join from the PC, mobile device, or meeting room while providing IT with a choice of deployment modes that best fit their needs.
  • Security: Data control and privacy requirements should meet the needs of today’s work-from-anywhere (WFA) environments and address customers’ security and compliance needs in verticals such as finance, healthcare, and government.
  • Extensibility: A single platform should be used for collaboration and to power vertical business-to-consumer (B2C) applications, such as digital health, virtual courts, and video banking.

Pexip is a global technology company that delivers a video-first meeting platform that is simple, easy to use, and secure. Pexip’s success is built on the core belief that each customer should be able to choose how they use or host their collaboration platform. The company provides customers with the option to choose from the following three categories: on premise, as a cloud service, or as a private cloud-dedicated instance. Pexip is uniquely differentiated in the market and bridges the gap between self-hosted and shared cloud video to deliver a scalable and secure enterprise-grade solution with ease of manageability for IT admins.

Pexip’s application programming interfaces (APIs) and third-party integrations allow its solution to be incorporated into business workflows for customized B2C applications in sectors such as healthcare, government, and financial services. Furthermore, the company continues to lead with innovation to create a better audio/video experience, including market-leading features, such as its artificial intelligence (AI)-based Adaptive Composition that provides each user with an equal seat at the table by being visible with automatic zooming and cropping, layout optimization, and 1080p video, in addition to being heard with super wideband audio.

In this new world of work, the need to have high-quality human connections no matter where users are located is unprecedented. Pexip continues to be at the forefront of innovation to meet customers’ changing needs. Pexip’s responsiveness to the rapidly changing market needs, strong core platform, extended ecosystem of third-party integrations, reliability, and security make it a formidable participant in the video collaboration space, earning it the Frost & Sullivan 2021 Customer Value Leadership Award.

About Roopam Jain

Roopam Jain is an Industry Director within Frost & Sullivan's Information & Communications Technologies practice area. She focuses on Unified Communications & Collaboration Solutions with a particular expertise in Conferencing and Team Collaboration. With 20 years of experience in the industry, her know-how lies in strategic consulting projects and market intelligence studies in Enterprise Communications, as well as monitoring emerging trends and technologies. Jain was recognized as a Senior Fellow in 2015, as part of Frost & Sullivan’s Fellowship Program. Known for her deep understanding of markets, vendor strategies, user behaviors and challenges surrounding technology adoption; Jain has received acclaim for her industry knowledge through several industry reports and articles in leading publications such as Business Week, New York Times, USA Today, and Wall Street Journal. She holds an MBA in Marketing Management from Baruch College, City University of New York.

Roopam Jain

Roopam Jain is an Industry Director within Frost & Sullivan's Information & Communications Technologies practice area. She focuses on Unified Communications & Collaboration Solutions with a particular expertise in Conferencing and Team Collaboration. With 20 years of experience in the industry, her know-how lies in strategic consulting projects and market intelligence studies in Enterprise Communications, as well as monitoring emerging trends and technologies. Jain was recognized as a Senior Fellow in 2015, as part of Frost & Sullivan’s Fellowship Program. Known for her deep understanding of markets, vendor strategies, user behaviors and challenges surrounding technology adoption; Jain has received acclaim for her industry knowledge through several industry reports and articles in leading publications such as Business Week, New York Times, USA Today, and Wall Street Journal. She holds an MBA in Marketing Management from Baruch College, City University of New York.

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