As digital transformation and cloud journeys increase in urgency and complexity, the demand for managed services has boomed. According to the Frost & Sullivan 2020 Cloud User Survey, 64% of businesses said they used managed services, up from 29% in 2017.  Over the years, companies across the gamut have reached to tap into this opportunity. As a result, the managed cloud services market has become a very fragmented and competitive space. From the largest, global Systems Integrators and consulting firms to single practitioners, there are thousands of companies in this space, across every size, offering a very similar list of services. Needless to say, differentiating from their competitors and articulating their unique value proposition above the noise, is a challenge for MSPs.

In a recent market report, the Frost RadarTM: Global Managed Cloud Services Market, 2021, Frost & Sullivan assessed key participants, against two important vectors – innovation and growth. When we entered our qualitative and quantitative data for Taos into the Frost Radar engine, we were not surprised that Taos scored well, but we had not anticipated the extent to which Taos outpaced its competitors along both the Growth and Innovation axes.

Our findings explained, in part, why the company is known as the “best kept secret” in the arsenal of CXOs representing the most technologically sophisticated enterprises in the world.

Taos’ approach is different from other MSPs we assessed, in that it fundamentally transforms and continuously optimizes their clients’ IT environments, unlocking new efficiencies and delivering business value constantly. Across its two business units, Digital Transformation (consulting) and Digital Optimization (managed services), the company applies a unique software-engineering approach borne of its solid DevOps foundation.

While Taos helps customers with their whole host of infrastructure migration and app modernization needs, its digital cost optimization toolsets are particularly noteworthy.  While Taos is not the lowest cost provider in the market, its unique automation-driven approach makes it among the highest value providers in this market.

Frost & Sullivan believes that Taos’ focus on recruiting the best minds in the business is the ultimate cornerstone of it success. The people of Taos drive its growth, brand name recognition and glowing customer reviews. In an industry where the skills drought is a major challenge, Taos manages to consistently hire high level tech talent through its proprietary TIV assessment framework. The company continuously trains this talent through Taos University to keep abreast of the latest innovations in the cloud space.

The company pivoted to the cloud just over 4 years ago, but its unique focus on innovation, talent and its relentless customer obsession has enabled its aggressive growth. Today, Taos reports it derives more than 83% of its revenues from its cloud business, a number that is growing year after year. The company has achieved an average NPS score of 82, far ahead of competitors in this industry. Taos serves more than 2000 customers with an average customer tenure of 9 years. Customers include Zoom Communications, Sephora, Cloudera, AAA and Acoustic among others.

Taos’s success should be a model for others in the industry.  For its overall performance, Taos earned the leading position on the 2021 Frost Radar for the Global Managed Cloud Services Market.

About Anisha Vinny

Anisha Vinny is an Industry Analyst within Frost & Sullivan's Digital Media & Digital Enterprise practice. She tracks the video technology ecosystem, analyzing trends and opportunities in the enterprise video platforms and online video markets.

Anisha Vinny

Anisha Vinny is an Industry Analyst within Frost & Sullivan's Digital Media & Digital Enterprise practice. She tracks the video technology ecosystem, analyzing trends and opportunities in the enterprise video platforms and online video markets.

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