Keeping up with the latest news, trends and ideas in marketing and productivity is critical to staying at the top of your game. We’ve assembled a list of our go-to resources that we visit on the regular. See what you can add to your list!
Chiefmartech.com – Chief Marketing Technologist Blog
The perfect blend of marketing, technology and management insights to help marketing leaders steer your MarTech strategy in the context of a rapidly changing and dynamic environment.
Avinash Kaushik – Occam’s Razor
Avinash is an author, digital marketing evangelist and long-time blogger on all things marketing and analytics. His insights bring a fresh perspective – helping to bring simplicity to an increasingly complex marketing analytics landscape.
Hubspot – Marketing Blog
Hubspot’s marketing blog offers best practices, tips and trends across the full range of marketing leadership, strategies, tactics, channels and platforms. Quick reads and helpful insights make this one an essential blog in our top picks.
Hubspot – Sales Blog
The Hubspot sales blog is equally important on our list – every marketer needs insights on sales tips, strategies and conversion best practices. With 5-7 minute reads, the articles in Hubspot’s sales blog can provide much needed inspiration and ideas when time is short but demands for delivering fresh ideas are high.
Content Inc with Joe Pulizzi PodCast
Knowing the Content Marketing Institute’s blog is a treasure trove of in-depth and wide-ranging articles all about content marketing, the Content Inc. Podcast with Joe Pulizzi takes that to new levels. In 10-minute episodes, you’re guaranteed one lesson or key takeaway that you can use in your business or life, as well as Joe’s personal anecdotes and life lessons.
Bookmark this blog if SEO and online marketing are where you need inspiration and tips. Naturally, the articles on this blog are tagged with helpful keywords to help you find the right article for your needs, with topics ranging from basic SEO or advanced SEO, to User Experience and the Marketing industry as a whole.
Email On Acid Blog
There is value in narrowing the topic of your blog, as evidenced by Email on Acid. All email marketing, all the time, this blog makes the top of our list for the range of nuances they are able to explore on this one topic. Spend just a few minutes a day learning from this team, and you’re guaranteed to find an idea that will improve your email marketing results.
Google Marketing Platform Blog
This blog is useful for insight on using Google Analytics, Google Tag Manager and other Google marketing tools to their maximum benefit. The blog gives you ideas and tips for using these tools together for even more impact on your business.
Neil Patel Blog
Neil Patel has made it his life’s work to crack the code on digital marketing. He’s been writing daily in-depth articles (averaging 3000 words per article) for over a decade. So by now you can pretty much do a search on any marketing topic or phrase, followed by “Neil Patel”, and find an article (or several) that he’s written with step-by-step guidance and insights on what matters.
Productivity Blogs and Books
Our list of favorite resources also includes some notable productivity-focused blogs and books.
The Muse – Management Blog
If you are a manager, this blog offers fresh perspectives and ideas on a variety of challenges you may encounter managing a team. The contributing bloggers are accomplished professionals from a variety of backgrounds, making their articles enjoyable and informative.
Laura Vanderkam Blog
If you want to know how others do it all, Laura Vanderkam is your gal. She has spent over a decade researching, writing and speaking about how professionals use their time to achieve great things. Her daily blog –just like her books — provides just the right dose of kick-in-your pants motivation delivered with a little humor to help you enjoy the journey of becoming more productive.
Essentialism Book by Greg McKeown
This New York Times bestseller is a must-read for any marketer looking to regain control over your choices about how you spend your time and energy. In Essentialism, Greg McKeown draws on experience and insight from working with the leaders of the most innovative companies in the world to show how to achieve the disciplined pursuit of less.
Art of Productivity Books by Damon Zahariades
You won’t lose productivity reading the work of Damon Zahariades. His books are well-organized, thoughtful and get to the point. Most importantly, each one tackles the topic of productivity from a different angle and leaves you with tangible, realistic steps you can take to reclaim your hours and days.
We’d love to hear from you. What are your go-to blogs and books for staying at the top of your game? Share your favorites with us in the comments!