SETTING THE CONTEXT
The healthcare market in India is evolving at a rapid pace. As per estimates, it is one of the fastest growing industries with an estimated compound annual growth rate (CAGR) of 23% from 2015 to 2020, and is expected to be a $280 billion market by 20201. Rising income levels, the growing geriatric population, greater penetration of healthcare in rural settings, and increasing health awareness with an emphasis on ‘preventative healthcare’, is expected to enhance the demand for healthcare services.
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