Future business models must be based on individuality, as vehicles become the new living space, finds Frost & Sullivan’s Mobility team

London – December 22, 2016 – Improvements in advanced driver assistance system (ADAS) sensors are driving automation features in original equipment manufacturer (OEM) vehicles. By collaborating with leading technology providers in the autonomous driving space, OEMs have an opportunity to transform into mobility service providers and introduce levels 4 and 5 autonomous cars earlier than expected. With several suppliers already at work on over-the-air upgrades, the adoption of this feature is expected before 2025, even for conventional cars.

ADAS Autonomous Driving Assistence Frost Sullivan Jana Schoeneborn.jpg“Vehicles will become a living space for entertainment, work or communication, thereby offering scope for a new business model based on individuality,” said Frost & Sullivan Intelligent Mobility’s Senior Research Analyst Anirudh Venkitaraman. “OEMs’ aim of becoming market leaders in terms of technology introduction and adoption will be realised as highly autonomous vehicles are introduced.”

Frost & Sullivan’s new research, Market Analysis of Premium European OEMs ADAS and Automated Driving Strategies, is part of the Autonomous Driving & Connected Mobility Growth Partnership Service program. This includes topics such as in-vehicle infotainment (IVI) systems, application interfaces and automotive application stores, human-machine interface options, safety, security and vehicle relationship management (VRM)-based telematics services, wireless technologies, cooperative systems (V2X) communication, and vehicle active/passive safety and automation.

Click here (https://goo.gl/mKFIVC)  for complimentary access to more information on this analysis and to register for a Growth Strategy Dialogue, a free interactive briefing with Frost & Sullivan’s thought leaders.

The European ADAS market is hindered by legislations delaying the introduction of new technologies, safety mandates enforced on OEMs, and the high cost of system – all of which limit applications to higher-end vehicles. However, as sensors and algorithms become more widely available, systems costs will drop. Legislators across North America and Europe are also actively working to introduce favorable regulations.

“A major challenge for OEMs will be wider market acceptance in terms of customers trusting the technology, while addressing other technical, legal and liability issues in the race toward level-5 automation,” noted Venkitaraman. “Legislations in North America and Europe pertaining to autonomous vehicle technologies are different; hence, OEMs in Europe may need to curtail certain features to meet specific standards in North America.”

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion.

Market Analysis of Premium European OEMs ADAS and Automated Driving Strategies

K091-18

Contact:

Jana Schöneborn

Corporate Communications – Europe

P: +49 (0)69 77033 43

E: jana.schoeneborn@frost.com

 

Twitter: @Frost_Sullivan or @FS_Automotive

Facebook: FrostandSullivan

Linkedin: Future of Mobility – A Frost & Sullivan Forum

About Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

Share This
X