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Keynote speakers will provide case studies and best practices to help marketing leaders leverage the latest insight-driven, customer-centric marketing strategies

Santa Clara, Calif., — March 1 – 2017 — Frost & Sullivan is pleased to present the 1st  Annual Strategic Marketing Priorities: A Frost & Sullivan Executive MindXchange taking place on July 17-19, 2017 at the Lowes Vanderbilt Hotel in Nashville, Tennessee. This new strategic marketing event has been developed to provide the C-Suite and senior level marketing executives with the tools they need to achieve maximum growth, provide a first-rate customer experience and ensure sustainability for their companies in an age of technology-driven digital business. The theme of the event will be The Revolution of Marketing and Leadership’s Role.

To register and download the event agenda for the 1st Annual Strategic Marketing Priorities: A Frost & Sullivan Executive MindXchange, please visit: https://goo.gl/YNdFxR

Allison Cerra, Marketing Intel Security Group Vice President at Intel Corporation will lead a Keynote session, Own the Growth Agenda and You Own the Future.  She will address the documented fact that marketing positively impacts both short-term and long-term shareholder value, and provide strategies to help marketers earn and keep a seat at the boardroom table.  Furthermore, she will explain why success requires the Chief Marketing Officer to align the marketing agenda to that of the enterprise, all while retaining what makes marketing such a unique function in the first place – it is equal parts intuition and reason, a perfect cocktail of analytics and creativity.

Cerra’s Keynote will offer:

•       A framework for transforming B2B marketing teams toward a company-first agenda, trading tired marketing practices for a strategic, integrated function

•       A template for measuring marketing’s true value to the enterprise

•       Lessons learned from successful and unsuccessful reincarnations of marketing teams

This highly interactive business to business event will offer marketing leaders and senior executives the opportunity to benefit from:

  • Case studies and best practices to help marketing leaders leverage the latest insight-driven, customer-centric marketing strategies
  • Dynamic collaboration zones and discussions designed to foster the transformational thinking needed to succeed in digital marketing
  • Networking opportunities with peers leading the way in marketing’s revolution

Don’t miss out on this opportunity to learn from today’s marketing thought leaders. To register for the 1st Annual Strategic Marketing Priorities: A Frost & Sullivan Executive MindXchange, or to view the event agenda and other information, please visit: www.frost.com/smp. For more information, please email events.us@frost.com

About Frost & Sullivan   

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion

Contact: Chiara Carella

Corporate Communications – Global Director

P: +44 (0) 207-343-8314

E: chiara.carella@frost.com 

http://www.frost.com

About Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success.

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