Improving customer experience, digital presence and sales and marketing effectiveness are the three major drivers for IT/Telecom investment

Santa Clara, Calif. – February 3, 2020 — Frost & Sullivan’s recent analysis, Top End User Priorities in Digital Transformation, Global, 2019, measures the current use and future decision-making behavior toward IT and communications, monitors the status of digital transformation (including the implementation plans for emerging technologies such as AI, IoT and blockchain), and evaluates drivers behind investments and challenges across verticals and regions.

For further information on this analysis, please visit: http://frost.ly/3yx

“Keeping pace with new and continuously evolving security threats is a key reason for ongoing digital transformations. Security is the number one critical decision-making factor,” noted Marta Bierca, Customer Research Director at Frost & Sullivan. “It is also one of the top reasons companies plan to replace technologies they currently use. Ensuring a high level of network security must be a big part of decision-making when developing products over the next two years.”

Key findings include:

  • The retail (44%) and transportation (43%) sectors are ahead of others in their digital transformation.
  • More than two-thirds of companies feel that the sales and marketing department will be the most impacted department by their digital transformation.
  • Enhancing customer experience, digital presence, and sales and marketing effectiveness are the three major drivers for IT/telecom investment over the next two years.
  • Improving operational efficiencies is a top priority in Asia-Pacific and Latin America, while upgrading customer experience and satisfaction is the most important corporate goal in North America and Europe for 2020.
  • Malware (41% of companies) remains the greatest security threat, followed by security misconfiguration and hacking. Malware is common in both smartphone and desktop platforms.
  • Internet of Things is being used by 65% of companies. Almost 42% of organizations are developing IoT through a third-party service provider. Government is the predominant developer of IoT in-house.
  • IT and communications, finance, banking, and insurance are the top industries implementing artificial intelligence.
  • Cost of integration remains a major setback for the adoption of new digital technologies.

Top End User Priorities in Digital Transformation, Global, 2019 is part of Frost & Sullivan’s global Information & Communications Technologies Growth Partnership Service program. The research was conducted between April and June 2019 with 1,636 IT decision-makers in 14 countries. C-level executives covering a broad range of industries, including manufacturing, banking, finance and insurance, healthcare, IT and communications, and retail make up 45% of decision-makers.

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Top End User Priorities in Digital Transformation, Global, 2019

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Contact:

Francesca Valente

P: +1 210 348 10 12

E: Francesca.Valente@frost.com

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About Francesca Valente

Francesca currently serves as Global Corporate Communications Director at Frost & Sullivan. Working as part of the broader integrated MarCom strategy, she leads the development, coordination and implementation of the Company's communications plan. With a specific focus on elevating and championing the voice of the brand, and its most Senior Practice Leaders, she ensures there is consistency and alignment across Frost & Sullivan's internal and external communications channels, and geographies. Her 12-year international experience in MarCom includes positions in the automotive, retail and cosmetics industries across Europe and South America. She speaks italian, english, spanish and french fluently.

Francesca Valente

Francesca currently serves as Global Corporate Communications Director at Frost & Sullivan. Working as part of the broader integrated MarCom strategy, she leads the development, coordination and implementation of the Company's communications plan. With a specific focus on elevating and championing the voice of the brand, and its most Senior Practice Leaders, she ensures there is consistency and alignment across Frost & Sullivan's internal and external communications channels, and geographies. Her 12-year international experience in MarCom includes positions in the automotive, retail and cosmetics industries across Europe and South America. She speaks italian, english, spanish and french fluently.

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