Delivering value-added services will help operators retain customers
SAO PAULO, Brazil – November 17, 2014 – The Colombian telecommunications services market is on the verge of rapid growth as demand for mobile data services compels investments in third generation, long-term evolution, Gigabit Ethernet, and fiber to the home networks. The launch of pay TV service operations as well as the integration of fixed and mobile operations will add to market revenues.
New analysis from Frost & Sullivan, Analysis of the Colombian Telecommunications Services Market, finds that the market earned revenues of $11.40 billion in 2013 and estimates this to reach $14.97 billion in 2019. The study covers fixed telephony, mobile telephony, fixed broadband, pay TV, and data communications.
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“The market is quickly moving towards convergent solutions as telecommunications service providers scramble to boost loyalty and maximize revenues,” said Frost & Sullivan Information and Communication Technologies Industry Analyst Gina Sanchez. “Growth will gather momentum as competition to provide triple, quadruple and quintuple play bundles heats up.”
The key challenge facing service providers in the Colombian telecommunications services market is commoditization. The emergence of alternative services such as voice over Internet Protocol accelerates commoditization and decreases margins.
To fight the commoditization trend, operators must offer value-added services (VAS), IT integration, and managed services, particularly since simply increasing bandwidth has proven to be insufficient.
“The entry of more participants will also lower prices and force operators to deliver additional content, VAS, and revolutionary technologies to retain users,” opined Sanchez. “Customer relationships, proximity, and support will likely be key differentiators, especially as small and medium businesses become more demanding customers in the Colombian telecommunications domain.
Analysis of the Colombian Telecommunications Services Market is part of the Telecom Services (http://www.ipcommunications.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Brazilian Total Telecommunications Services Market, Latin American Data Communications Services Market, Latin America Pay TV Services Market, and Latin American Fixed Broadband Services Markets. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.