Digital Media

Frost & Sullivan’s Digital Media group is one of the best recognized and well established consulting practices in the world. The team has been working closely with vendors, channel partners, standards bodies, and end-user groups for close to 20 years.

Frost & Sullivan defines a digital asset as any piece of digital information that has an implicit or explicit business value associated with it. Our coverage spans the entire ecosystem from content creation all the way to consumption not just for media & entertainment markets but also the rapidly transforming digital enterprise.

Enterprise Digital Transformation

Enterprise Digital Transformation


Digital Marketing

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Broadcast, Pay TV and Post Production

Continuous Monitoring

ED Tech

Digital Content Explosion and Convergence are Driving Industry Growth

Frost & Sullivan was founded on the simple premise that research should enable decision-makers to use marketing information in more innovative and meaningful ways. With this objective in mind, the company developed a comprehensive range of research services and state-of-the-art analytical tools. Frost & Sullivan has continued to grow, adapt, and innovate to meet the challenges and opportunities of today’s ever-changing business world.

The Frost & Sullivan digital media coverage provides clients with coverage of the following end-user markets as applicable and not limited to:

  • Media & Entertainment: Broadcast, Digital Terrestrial Transmission, Cable, IPTV, DBS, Mobile, Post Production, Over The Top Broadband, Publishing, Advertising
  • Enterprise: Retail, Manufacturing, Financial Services, Life Sciences and Healthcare, Information and Communication Technology, Government, Education

We help our clients understand the implications of digital media trends to their current product / service portfolio and the changing business imperatives driven by the digital agenda. We have worked extensively with key stakeholders throughout the digital media value chain – vendors, system integrators, value added resellers, key end-user organizations, and industry thought leaders – and helped them to evaluate diverse elements such as mobile, cloud, social, analytics, and advertising.

We do this through tailored and customized consulting work and strategy workshops. Projects typically involve several phases – discovery, inform, evaluate, analyze, develop and implement a business plan and growth strategy. We use our research and industry experience coupled with well-defined tools and techniques, tailored and developed by Frost & Sullivan, to manage and deliver these projects. We specialize in running growth workshops with our clients, which help us take a client’s cross-functional team from information to strategy implementation.

Frost & Sullivan’s Digital Media team can support your organization in each of the following areas:

  • New product and services solutions: We can support you in developing and launching new digital media products and services.
  • Business model: Detailed advice on the creation of viable business models – for both Enterprises and Media & Entertainment clients – towards products/services that range from content creation and management to delivery.
  • Innovation & technology: Support vendors and media companies in understanding the potential of new technology to enhance their existing business or its disruptive capabilities.
  • Customer analysis: “Voice of customer” assignments focusing on attitudes towards specific digital media implementation scenarios in both the Enterprise and Media contexts.
  • Branding & positioning: Support through an integrated marketing platform to launch your digital media products and services and associated branding initiatives.
  • Statistical analysis & forecasting: We have a solid track record in forecasting future market potential and uptake rate analysis for a range of digital media products and services.

Advisory services projects include:

  • Helped a leading Global Advertising Agency assess the viability of making an investment in the online video analytics and measurement market
  • Performed a country-wide analysis and market entry strategy on the retail vertical for a leading provider of semiconductors and computing solutions
  • Developed the ideal VOD portfolio and pricing strategy for a major Telco and IPTV services provider in the US
  • Supported a major TV manufacturer by guiding them with their geographic expansion ambitions in the European digital signage market
  • Helped one of the largest Advertising Agencies in the world on a build/buy/partner strategy for Online Video Analytics
  • Developed benchmarking analysis to help a major broadcast equipment manufacturer to make an acquisition decision in the Online Video Platform space
Frost & Sullivan’s Digital Media Team can deliver a bespoke workshop to your organization to highlight the emerging trends and identify the impact they will have on your company. Digital media is transforming many industries.

The workshop can be flexible around your needs – we can attend your strategy day or workshop as an external expert keynote speaker. Or we can provide comprehensive facilitation of a workshop to ensure your delegates are fully engaged in strategy development. We have expertise in Enterprise Digital Media & Big Data, Post Production, Broadcast & Pay TV, Digital Marketing, TV Everywhere and OTT Streaming. We have analyzed mega trends that impact this industry to help your team discover opportunities that meed the unique needs of the various departments. Tapping into our experience in strategy development, planning and implementation will allow you to gain a competitive advantage.


The third party credibility is always important. Frost & Sullivan does a good job at providing the number of qualified leads that they promise, and their appointment setting service is great

–Manager, Fortune 500 Telecommunications Services Company

I was able to hear innovative ways to implement new technologies and understand the real issues associated with their adoption. I could network with senior business leaders who shared the same issues and challenges and I could speak candidly with key suppliers to determine if their products were a good fit for us to meet our business challenges.

–CIO, Fortune 500 Automotive & Transport Company

GIL 2015: Silicon Valley was the most insightful event I have attended within the last 10 years.

–Fabian Weber, VP Innovation and Business Development, Northwire, Inc

Meet Our Team

Engage with our industry experts and learn more about our process of identification, evaluation, go to market strategic planning and implementation emphasis on managing the transformation journey that lies ahead.

Digital Media, Senior Global Director | North America

Mukul Krishna

Meet the Analyst

Mukul Krishna is a management consulting and analysis professional specializing in technology markets with a focus on digital media. Specialties: Return on Investment for emerging technologies, Cost benefit analysis over legacy systems, Market entry and growth strategies, Industry forecasting and analysis, Mergers & Acquisitions, Business/Competitive Intelligence, Gap Analysis.

Mr. Krishna is responsible for the digital media practice at Frost and Sullivan. He is recognized as an expert and thought leader in the digital media industry and a trusted advisor to C-Level executives with deep domain knowledge and functional skill sets to tackle complex business challenges. He has analyzed, consulted, written, managed projects and presented extensively on the entire digital media ecosystem spanning content creation, management and delivery to analytics and content monetization for both enterprise and media & entertainment markets. Mr. Krishna has over 20 years of management consulting and industry expertise, which include engaging executive teams within the information and communication technologies industry to design, manage and execute on growth strategies.

Top Mentions:

Financial Express: Digital Transformation is not an IT Project but a Business Imperativ

Digital Media, Principal Analyst | North America

Dan Rayburn

Meet the Analyst

Dan Rayburn is considered to be one of the foremost authorities, speakers, and writers on streaming media technology and online video business models. An avid blogger, author and analyst, is often referred to as the “voice of the industry” and has been quoted in more than a thousand news items by nearly every major media outlet over the past twenty years. Blog ( is one of the most widely read sites for broadcasters, content owners, Wall Street money managers and industry executives in the online video sector.

Articles have been published by the WSJ, NYT, CNN, Huff Post, Fortune, Business Insider, Gizmodo and has been interviewed on Bloomberg, FOX Business, CNN, CBS, CNBC, and NPR amongst others. Due to expertise in the content delivery market, has also received invitations to speak as a witness at hearings by both the U.S. Senate and U.S. House of Representatives on topics pertaining to net neutrality, telecom mergers and content delivery architectures. A sought-after expert in patent cases involving video technologies and due to military background is a technical advisor to various DoD agencies. Has presented at more than a hundred conferences and has authored/co-authored eight streaming media related books. Founded one of the industry’s first live webcasting production companies, sold to telecom provider for $70M in the dot com era.

Top Mentions:

Wired: An App That Lets You Watch All Your Movies In One Place—Finally
Wired: Want A Look At Netflix’s Future? Follow The Anime


Interview CNBC: Apple will sell more iPhone X models than Iphone 8 line
Interview CNBCRoku’s ultimate

Digital Media, Research Analyst | North America

Melody Siefken

Functional Expertise

Experienced in public relations strategies, event planning, content writing, video production, and broadcast performance. Particular expertise in:

  • Digital marketing tactics
  • Digital media technologies
  • 2 years Digital Transformation industry research (primary and secondary)
  • Public Speaking

Industry Expertise

Domain experience in Media & Entertainment  markets. Key areas include Non-linear Editing Software, Transcoding and Encoding for Broadcast and Enterprise, Video Managed  Services,  B2B eCommerce Platforms.

What I bring to the Team

  • Strong people skills
  • Creative approach to problems
  • Ability to understand client requirements and deliver optimum solutions
  • High-level research, writing, and presentation skills
  • Exceptional writing skills in smaller and larger formats
  • Eye for detail

Career Highlights

  • Helped key Frost & Sullivan clients across enterprise and M&E markets with product roadmap and strategy development.
  • Generated significant revenue for Frost & Sullivan through Best Practices deliverables
  • Before Frost & Sullivan, content planning experience in communication objectives and large event planning with external and internal marketing tactics.

-National Frozen & Refrigerated Foods Association (Harrisburg, Pennsylvania)

-WGTY (Gettysburg, Pennsylvania)

-York College of Pennsylvania, Public Relations Director (York, Pennsylvania)


B.A. in Mass Communications and Public Relations from York College of Pennsylvania in York, Pennsylvania

Digital Media, Industry Analyst| North America

Robert Cavin

Functional Expertise

  • Over 10 years consulting experience, including competitive analysis, drivers and restraints, market forecasts, new market opportunities, on-site workshops, and strategic recommendations in dozens of client engagements with particular expertise in:
    • -Advanced electro-mechanical systems, including computer-aided design and engineering information management
    • -Automotive infotainment/navigation/telematics applications and operating systems, including vehicle development
    • -Best practices in the digital media industry for retaining Pay TV customers and minimizing churn, selecting encoders and middleware, and evaluating over the top streaming services, including monitoring & compliance solutions
    • -Functional decomposition and alternatives analysis for designing and integrating features into products and services.
    • -Market and trend analysis of smartphones, tablets, computers, media streaming devices, and video game systems

Industry Expertise

  • Over 15 years prior industry experience in product, software, and web development. Experience covers a broad range of technology markets, including digital media workflows, smartphones, tablets, pay TV encoders, streaming services, video on demand, monitoring & compliance solutions, and video production hardware. Industry experience includes:
    • -Design Engineering, Product Marketing, and Product Planning

      -Digital and Physical Prototyping, including 3D Printing, for Vehicle Design

      -Developing custom computer-aided design software, including custom database

      -Designing dozens of client websites, including digital asset management and web hosting

What I bring to the Team

  • Engineering and product design background with real world knowledge of electro-mechanical and software development
  • First-hand experience in small business website development and digital asset management
  • Technical insights into emerging industry trends, hardware, software, and web-based
  • Early adopter of digital media, hardware, software, and web-based technologies

Career Highlights

  • Consulting for dozens of Fortune 500 companies to help make them make business and product decisions
  • Developing a computer aided design process for virtual prototyping and design reviews, saving tens of millions of dollars
  • Receiving IBM Invention Disclosure for the design of a printed circuit board testing mechanism


  • BS Mechanical Engineering, The University of Texas at Austin
Digital Media, Program Manager | North America

Anisha Vinny

Digital Media, Sr. Research Analyst | Europe

Swetha Ramachandran Krishnamoorthi

Digital Transformation, Sr. Research Analyst, | South Asia & Middle East

Aafia Bathool

Digital Media, Sr. Research Analyst | Europe

Swetha Ramachandran Krishnamoorthi

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