Cosmetic Surgery Market: Current Trends

Published: 30 Dec 2008

By Sreyashi Dutta, Healthcare

The 21st century has witnessed a large portion of the society seeking solutions to combat the effect and the damage caused by a number of factors which includes overexposure to the sun, poor nutrition, sedentary lifestyle, and the damaging effects of polluted environment. The advance in technology and minimally invasive surgical techniques and procedures has made cosmetic surgery increasingly attractive to a wide range of demographics.

This trend among the population seems to be reflecting a desire to curb the effects of aging, unhealthy lifestyle etc. It is also noted that individuals of age group 25 to 35 years old are also engaging in the minimally invasive cosmetic procedures such as Botox and laser skin resurfacing as well as dermabrasion. Statistics also show that men are among the growing number of individuals seeking cosmetic and plastic surgery, especially with minimally invasive treatments. It was found that liposuction is one of the most popular cosmetic surgery procedures in the UK according to a recent survey by Opera North.

Obesity is another serious issue in Europe today. Sedentary lifestyle and consumption of under-nutritious food has tripled the incidences of obesity in the past two decades in England alone. According to the government reports it is found that 10% of men and 15% of women are now obese. Ill effects of obesity includes a higher risk of heart disease, diabetes, high blood pressure, stroke, osteoarthritis, cancer and gall stones - as well as possible depression and low self esteem.

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